The signage business began out with easy, out of doors commercial shows. Fast-forward to immediately’s fashionable digital period, signage has advanced right into a complete communication platform used each day for a number of enterprise features and to ship data in public locations.
Samsung Electronics has been on the forefront of this signage evolution – main the show marketplace for ten consecutive years whereas pushing the business additional, via numerous technological transformations. Samsung has overcome quite a few challenges alongside the journey and has launched revolutionary, new merchandise yr after yr.
Samsung Newsroom has explored how Samsung SMART Signage has advanced within the final decade and tracked its journey via to immediately.
Making an Airport Debut
“What is the necessity for installing large digital signage indoors just to display information? And why is this different from or better than a TV screen?” This was essentially the most often requested query for Sungtae Lee within the early 2000s when digital signage first emerged. Lee was one of many trailblazers in designing business signage merchandise at Samsung Electronics’ Visual Display Business.
In many conversations, earlier than explaining how Samsung merchandise had been totally different from the others, he needed to introduce the worth proposition of digital signage and the alternative ways of using the merchandise: “We had a firm belief that digital signage would profoundly change the way people communicate. But it was not accepted as easily as we had initially thought,” famous Lee.
Samsung Electronics put in the world’s largest indoor airport LED signage, protecting a complete of 1,012 sq. meters, on the New Istanbul Airport in 2018.
Perceptions modified as digital signage started to create new markets by converging with new applied sciences. For Samsung, this convergence and alternative began with airports, in accordance with Lee.
An airport is a big and complicated construction that requires the processing of considerable quantities of knowledge in real-time – from check-in counters to baggage declare. Naturally, digital signage merchandise and options had been inevitable. “Offering our proprietary software, Samsung was a pioneer in introducing a Flight Information Display System (FIDS) that was designed to remotely process video clips and deliver information through the data networks 24 hours a day. This implementation laid the groundwork for Samsung SMART Signage,” mentioned Lee.
3.4 Times Bigger and 54 Percent Slimmer, a Decade of Efforts to Go Beyond the Limit
In the early 2000s, Samsung launched its LCD signage, 32-inch in dimension. Comparing this early mannequin to the 110-inch LCD signage, unveiled in 2014, the dimensions of Samsung’s digital signage had elevated by 3.Four occasions in a decade.
It turned slimmer as nicely. Samsung’s newest 4K signage, launched in 2019, is 49.7 mm thick. Compared to the primary mannequin, which was 109 mm thick, the thickness of Samsung’s digital signage has greater than halved via the corporate’s in depth analysis and steady efforts.
In addition, the places to put in digital signage are being diversified from airports and inside buildings, to workplaces, clothes outlets, bus stops, subway stations and large-sized out of doors billboards.
As Samsung digital signage expanded into totally different areas, it required applied sciences that addressed the challenges introduced by numerous environmental elements, together with temperature, humidity and photo voltaic warmth, resembling UV rays and infrared rays.
This was how Samsung Magic Glass was born. By blocking mirrored mild, Samsung Magic Glass elevated visibility and diminished infrared rays by 40 p.c. “We adopted a particular warmth safety expertise to enhance sturdiness and likewise acquired excessive requirements in waterproof, dustproof (IP56), and breakproof specs (IK10). That’s why our digital signage works correctly even with extreme mud and…
