Samsung Electronics as we speak hosted a Visual Display (VD) Deep Dive session at CES 2026. Led by SW Yong, President of VD Business at Samsung Electronics, the session was held at The Wynn Las Vegas and highlighted how Samsung is constructing on 20 years of market management to redefine the position of the TV within the related residence. As the worldwide TV market enters a brand new section outlined by premium demand, bigger screens and clever experiences, Samsung outlined its technique for the way forward for tv.
During the session, Samsung emphasised its give attention to increasing the TV’s capabilities by next-generation AI whereas delivering distinctive image high quality. 2026 can be a pivotal yr for the VD enterprise, with Micro RGB and OLED main the premium TV section, mini LED rising accessibility to premium TV expertise and ultra-large shows additional enhancing the immersive leisure expertise at residence and past. As a consequence, the complete lineup will convey Samsung’s state-of-the-art display screen expertise to a wider vary of customers, whereas reinforcing the corporate’s management in efficiency and innovation.
“We are currently experiencing a transformation in the way viewers enjoy the television experience, shifting from one centered on viewing to one based on direct interaction with users,” stated President Yong. “As television evolves, Samsung is continuing to earn its leadership role year after year by building on its legacy of hardware excellence.”
Elevating the TV Experience With Vision AI
At the guts of Samsung’s 2026 technique is Vision AI Companion (VAC), a brand new clever platform designed to make tv extra intuitive, conversational and personalised. Integrated throughout practically Samsung’s total TV lineup, VAC understands what viewers are watching, anticipates their wants and surfaces useful, contextual data immediately on the display screen — reworking the TV from a passive show into an lively participant in on a regular basis life.
By embedding AI throughout its ecosystem, Samsung is increasing the TV’s position past leisure, enabling deeper sensible residence integration and extra significant engagement. This method displays Samsung’s dedication to constructing related experiences that adapt to customers, whereas sustaining the image high quality and reliability customers proceed to prioritize.
Redefining Scale, Design and Lifestyle Innovation
During the session, Hun Lee, Executive Vice President (EVP) of VD Business, offered further element surrounding Samsung’s new Micro RGB 130-inch TV, an industry-first technical achievement, in addition to the corporate’s dedication to life-style TV innovation.
“As the quality of content improves, it’s natural for users to want a higher degree of immersion,” stated EVP Lee. “As we develop our products, Samsung is focusing on the tangible experiences brought by technologies like VAC, rather than just their technical specifications.”
As Samsung celebrates twenty consecutive years because the world’s prime TV model, the VD Deep Dive underscored a transparent message: management is earned by steady innovation. By combining {hardware} excellence with clever, related experiences, Samsung is shaping a future by which TVs ship not solely superior image high quality, however smarter, extra private and extra significant experiences in houses all over the world.
