Powered by Generative AI, Vision AI Companion permits conversational experiences that takes personalised residence leisure to the subsequent degree
Samsung Electronics right this moment unveiled Vision AI Companion at IFA 2025, introducing the subsequent evolution of AI-powered shows throughout Samsung TVs and screens. With a better Bixby voice assistant, Vision AI Companion delivers a extra pure and conversational interplay because it integrates Samsung’s most superior AI options right into a single, intuitive AI expertise that effortlessly helps customers uncover content material and get contextualized solutions to any query.
With customers around the globe looking for units that do extra than simply stream content material, Vision AI Companion displays the more and more central nature of TVs within the related residence. By integrating AI into the center of the viewing expertise, Samsung is enabling personalised suggestions, smarter multi-device interactions and intuitive assist in your each day life.
“At Samsung, we’re investing in technology that makes experiences more personal, more intuitive, and built for the future,” mentioned Kevin Lee, Executive Vice President of the Customer Experience Team on the Visual Display Business of Samsung Electronics. “With Vision AI Companion, we are redefining what a TV can do, going beyond picture quality and sound to deliver an experience that understands you, interacts with you and evolves with you over time.”
Conversational and Visual Intelligence
What units Vision AI Companion aside is its skill to reply questions and requests with visualized, clever responses by way of a number of AI agent by merely urgent the AI button in your distant management.
Powered by Generative AI, Vision AI Companion delivers a extra pure and conversational expertise. That understands context and follow-up questions, enabling extra fluid interactions that really feel like an actual dialog – no instructions, no menus, no typing.
Vision AI Companion permits customers to ask their Samsung TV about something that’s on the display, corresponding to movie particulars, the title of a chunk of paintings or journey vacation spot suggestions. Getting solutions from an AI companion has by no means been extra visualized and complete. Contextualized solutions to all of your questions with associated video/picture choices to select from makes your discovery richer and extra immersive than another AI assistant.
Vision AI Companion not solely responds but in addition understands context and follow-up interactions, displaying all related info immediately on the display. Content and knowledge spanning films, dramas, artwork, meals, sports activities and journey are offered in conversational kind, making a extra fluid and pure interplay with the TV.
Vision AI Companion integrates Samsung’s key AI improvements into one expertise, making them simpler than ever for customers to entry:
- Live Translate gives real-time translation for conversations and on-screen dialogue.
- Generative Wallpaper affords dynamic visuals personalized to the person’s preferences.
- AI Picture, Active Voice Amplifier Pro and AI Upscaling Pro routinely modify image and sound to optimize the viewing atmosphere throughout content material sources.
- AI Gaming Mode delivers responsive, immersive gameplay with AI-powered optimization
- Copilot by Microsoft and Perplexity, obtainable as standalone AI agent apps, allow process assist and productiveness immediately from the TV to increase Vision AI Companion’s performance.
By unifying these features, Vision AI Companion eliminates the necessity to change between a number of apps or menus, turning into a central hub for leisure, productiveness and related experiences.
From Concept to Reality
The idea of Samsung’s Vision AI was first launched at CES 2025, the place Samsung outlined its ambition to reinforce the house display expertise throughout TVs, screens and different shows. At its core, Vision AI enhances show and audio high quality,…
