▲ Samsung Onyx was the spotlight of the corporate’s exhibition at CinemaCon 2025.
Samsung Electronics reaffirmed its management as a pioneer in cinema LED expertise at CinemaCon 2025, the ‘largest and most vital gathering of movie show house owners from around the globe,’ held in Las Vegas, Nevada from March 31 to April 3. At this occasion, Samsung unveiled the most recent Samsung Onyx cinema LED display screen with its unmatched image high quality, industry-leading reliability and expanded scalability to fulfill the evolving wants of theaters worldwide.
With practically 6,000 {industry} professionals from greater than 80 international locations coming collectively to have fun the moviegoing expertise, CinemaCon is crucial for firms that serve the cinema {industry}. Samsung invited {industry} professionals to its immersive sales space to find the most recent in premium theater expertise and watch movies from main studios.
▲ Attendees arriving at CinemaCon 2025 at Caesars Palace, Las Vegas; Inside Out 2 displayed on Samsung’s QMD supersized 105” signage
Redefining Luxury Theater Experiences with Samsung Onyx
At the sales space, theater house owners and {industry} leaders had an opportunity to expertise movies, together with Elio (2025) on the brand new Samsung Onyx display screen, displaying attendees a cinematic expertise that’s unmatched with true black ranges, infinite distinction ratio and distinctive shade accuracy.
▲ Pixar’s Elio screened on Samsung Onyx at CinemaCon 2025
The new Samsung Onyx display screen helps frames as much as 4K 120Hz1 to ship ultra-smooth movement and razor-sharp high quality that brings out extra particulars on screens. Further, Onyx can attain peak brightness ranges of 300 nits (86.7fL), six instances brighter than conventional cinema requirements, which suggests the brightest particulars on the display screen stay seen to the viewers.2
While conventional projectors usually seem dim in bigger theaters and battle with washed-out colours in brilliant scenes, Samsung Onyx maintains distinctive brightness to disclose wealthy particulars in shadows, intense highlights and beautiful shade accuracy throughout the spectrum.
“The color and vibrancy are very rich,” mentioned Cynthia Lusk, Director of Creative Film Services and International Production at Pixar Studios. “On the Onyx display, there are details of the characters shown that I haven’t seen on a screen before.”
▲ A colourful scene from Pixar’s Inside Out 2 throughout a screening on Samsung Onyx at CinemaCon
This yr’s Onyx affords theater house owners 4 customary sizes3 — 5 meters (16 ft), 10 meters (33 ft), 14 meters (46 ft) and 20 meters (66 ft) — with extra versatile scaling choices to accommodate quite a lot of theater dimensions.
Cannon Beach, a blended use improvement mixing life-style and adrenaline in Mesa, Arizona, would be the first location within the United States to introduce the most recent technology of Samsung Onyx in its movie show, LVL 11 Entertainment.
▲ Opening in Fall 2025, LVL 11 Entertainment at Cannon Beach would be the first cinema within the United States to introduce the most recent technology of Samsung Onyx in an auditorium with a balcony, creating a singular viewing expertise constructed across the Cinema LED display screen.
“We chose to partner with Samsung because its commitment to innovation and cutting-edge technology aligns perfectly with our vision for LVL 11 Entertainment. By premiering the Samsung Onyx Cinema LED Screen in Arizona, we will be offering an entirely new experience, not just a movie,” mentioned Adam Saks, Chief Operating Officer, LVL 11 Entertainment. “Samsung’s ability to push the boundaries of entertainment technology ensures that LVL 11 at Cannon Beach remains at the forefront of the industry.”
Digitizing In-Theater Movie Promotion with Color E-Paper
▲ Floor maps showcased on Samsung Color E-Paper displayed on the Samsung sales space, demonstrating the display screen’s paper-like show and slim depth.
Outside the theater, Samsung…
