Samsung Electronics right this moment introduced the worldwide launch of The Freestyle+, its newest AI-powered moveable projector designed to ship a extra versatile and customized leisure expertise throughout a variety of areas.
Unveiled forward of CES 2026 in Las Vegas, The Freestyle+ builds on the distinctive design of the unique Freestyle whereas introducing smarter AI capabilities, improved brightness and expanded leisure options — permitting customers to take pleasure in content material extra freely, with minimal setup or adjustment.
“The Freestyle+ reflects Samsung’s vision to create displays that adapt naturally to how people live and move between spaces,” stated Hun Lee, Executive Vice President of the Visual Display Business at Samsung Electronics. “By combining true portability with intelligent AI that optimizes both the viewing environment and the content itself, The Freestyle+ makes it easier to enjoy a consistent, high-quality experience wherever you are.”
Smarter AI That Lets You Point and Play Instantly
At the core of The Freestyle+ is AI OptiScreen, Samsung’s AI-powered display optimization expertise that routinely adjusts the image to totally different areas — so customers can merely level, place and begin watching.
AI OptiScreen features a set of clever options designed to routinely optimize the image throughout totally different surfaces and environments:
- 3D Auto Keystone routinely corrects distortion even when projecting onto uneven or non-flat surfaces, equivalent to corners, curtains or angled partitions.
- Real-time Focus constantly adjusts focus because the projector strikes or rotates, serving to preserve clear, secure photographs with out blurring or visible noise.
- Screen Fit routinely adjusts the picture to match the display space when used with a suitable projector display accent.
- Wall Calibration analyzes the colour or sample of the projection floor and minimizes visible distractions for clearer viewing.
This clever viewing expertise is additional supported by Vision AI Companion, Samsung’s customized AI platform for screens, which integrates enhanced Bixby with AI companies from international companions to allow extra pure, conversational interplay with on-screen content material.
Light to Carry, Designed for Everyday Viewing
Designed with portability in thoughts, The Freestyle+ includes a compact cylindrical kind issue that’s straightforward to maneuver between rooms or tackle the go. With 430 ISO Lumens, it delivers almost twice the brightness of the earlier era, serving to content material seem clear and interesting in on a regular basis dwelling environments.
Designed for on a regular basis viewing, The Freestyle+ lets customers transfer it freely with out worrying about whether or not the area is “right” for projection. Its 180-degree rotating design helps projection at just about any angle — together with partitions, flooring and ceilings — with out extra mounts or equipment, enabling versatile viewing setups that adapt naturally to totally different rooms and moments all through the day.
On-the-Go Entertainment with Immersive Sound
Designed for moments past the lounge, The Freestyle+ brings leisure with you — with out counting on exterior units or mounted setups. Built-in entry to Samsung TV Plus, licensed OTT service companions and Samsung Gaming Hub permits customers to stream, play and discover content material straight from the projector with out the necessity for exterior units.
For audio, The Freestyle+ delivers immersive, room-filling sound by way of its built-in 360-degree speaker, tuned to provide richer, fuller audio in a compact design. Q-Symphony permits the projector to work in sync with suitable Samsung soundbars, making a extra layered and cohesive sound expertise wherever it’s used.
Samsung Electronics will showcase The Freestyle+ at CES 2026, going down January 6–9 in Las Vegas, with a phased international rollout deliberate for the primary half of the yr.
