Campaign showcases how Samsung’s AI Home brings consolation and that means to on a regular basis life
Samsung Electronics right now unveiled a new marketing campaign underneath the theme “SmartThings Meets AI Home.” The video demonstrates how Samsung’s AI Home delivers modern, on a regular basis AI experiences that enrich customers’ lives. Released forward of IFA 2025, the marketing campaign highlights Samsung’s imaginative and prescient for the AI Home as newly outlined by SmartThings.
Samsung’s AI Home understands customers and adapts to their wants, delivering a personalised AI expertise that connects each Samsung and third-party gadgets by means of SmartThings. The video exhibits examples of how AI Home permits customers to take pleasure in extra high quality time and deal with what issues most by doing much less at house.
In the video, SmartThings Routine adjusts the air conditioner temperature and lighting, whereas a single faucet on the SmartThings app permits house home equipment to handle family chores routinely.1 This permits customers to take pleasure in high quality household time, comfy rest and restful sleep. Additionally, by means of the SmartThings Pet Care service, customers can care for his or her pets even when they’re busy.
“With this campaign, we aimed to highlight Samsung’s AI home experience redefined by AI leadership and SmartThings in a way that truly connects with customers,” mentioned Won-Jin Lee, President and Head of Global Marketing Office at Samsung Electronics. “We will continue to make efforts to bring AI home experiences that make everyday life simpler, more meaningful and more human.”
Starting Sept. 2, the video will seem on outside screens at world landmarks akin to Times Square in New York and Piccadilly Circus in London, and also will be out there on Samsung’s official social media channels, together with YouTube.
1 Applicable to home equipment linked to the SmartThings App out there on Android and iOS gadgets. Requires routine setup by means of the SmartThings app. A Wi-Fi connection and a Samsung account are required.
