Samsung Electronics is the world’s finest model amongst international customers, based on YouGov’s Best Global Brands 2025 rankings.
This marks the second yr in a row that Samsung has topped the rankings. After inserting fourth in 2017, the corporate constantly completed throughout the high four on YouGov’s yearly lists earlier than rating second in 2021 and first in 2022. Only two of this yr’s high 10 international manufacturers originate from Asia, together with Samsung.
* YouGov didn’t publish a Global Top 10 listing in its Best Global Brands rankings in 2023 and 2024.
The YouGov Best Global Brand 2025 rankings draw on greater than 1 million client surveys throughout 28 markets to establish the best-performing international and nationwide manufacturers. Respondents are requested their opinions of 1000’s of manufacturers, score them on six key attributes: Impression, Quality, Value, Customer Satisfaction, Reputation and Recommendation.
“Brands have never been more important — and in today’s dynamic marketplace, where consumer sentiment can make or break a company’s success, understanding brand perception is imperative,” stated YouGov CEO Steve Hatch.
Back in October 2024, Samsung was acknowledged by Interbrand as a “Global Top 5” model for the fifth consecutive yr on the worldwide model consultancy’s annual “Best Global Brands” rankings. Samsung’s model worth surpassed the $100 billion mark for the primary time on final yr’s listing, and Interbrand primarily attributed this to the enlargement of Samsung’s portfolio of merchandise infused with AI applied sciences, substantial client advantages derived from elevated gadget connectivity and the corporate’s ongoing dedication to a extra sustainable future.
