Samsung Electronics has secured the No. 1 place in annual gross sales quantity within the Android smartphone class at BCN AWARD 2026, reaffirming its robust market presence in Japan. The recognition was primarily based on cumulative gross sales efficiency all through 2025 and highlights Samsung’s continued competitiveness throughout a broad smartphone portfolio.
The BCN AWARD is set utilizing the BCN Ranking, which aggregates precise point-of-sale data collected from roughly 2,350 main electronics retailers, pc specialty shops, and on-line outlets throughout Japan. The analysis lined the complete interval from January 1 to December 31, 2025, making certain that the outcomes mirrored sustained gross sales momentum reasonably than short-term efficiency.
Samsung’s high rating was pushed by the power and variety of its Galaxy smartphone lineup. Key contributors included Galaxy Z Fold7 and Galaxy Z Flip7, Samsung’s newest era of foldable smartphones that mix superior design and digicam efficiency with AI-powered options. Notably, Galaxy Z Fold7 is the thinnest and lightest horizontally folding smartphone ever launched in Japan.
The Galaxy S25 sequence additionally performed a central function in Samsung’s efficiency, positioning itself as a next-generation AI smartphone lineup that was the primary to include an AI agent. Additionally, Galaxy A25 5G supported Samsung’s gross sales quantity with its giant show and accessibility, catering to customers centered on video consumption and social media use.
