Samsung Electronics at this time introduced that it’s going to boldly break free from the standard exhibition framework and current a brand new exhibition paradigm with The First Look at CES 2026, the world’s largest shopper electronics present, to be held in Las Vegas, Nevada on Jan. 6–9.
For The First Look, the corporate is shifting from working a public sales space inside the Las Vegas Convention Center (LVCC) to establishing a standalone exhibition corridor at The Wynn Las Vegas. There, Samsung will curate an expertise that adopts methods utilized in artwork galleries and museums to unveil its new merchandise and applied sciences.
To this finish, the corporate has constructed its exhibition area, the Samsung Exhibition Zone, on an industry-leading scale, enabling all actions — product exhibitions, displays, occasions, know-how boards and consultations with key shoppers and companions — to be carried out organically in a single built-in location. The Exhibition Zone displays Samsung’s sturdy dedication to reworking the exhibition paradigm past a easy change of venue, towards an method centered across the buyer expertise.
Beyond Simple Lineups: Experiencing the Essence of AI in a Well-Curated Space
At CES 2026, Samsung will current its unified AI method for its Device eXperience (DX) Division and articulate the corporate’s total enterprise route. It is due to this bold imaginative and prescient that the corporate has chosen to determine an industry-leading, large-scale premium standalone exhibition area at The Wynn. There, Samsung could have no limitations when showcasing its industry-leading improvements and can have the ability to totally convey its total AI technique and imaginative and prescient — and the real-life worth it could convey to shoppers.
The First Look occasion has been designed to display how Samsung’s know-how transforms lives, transferring past solely showcasing new product options. To understand a totally immersive setting, the exhibition will present minimized congestion and enhanced programming for a deeper, extra significant customer expertise.
A Grand Showcase of Samsung AI on the Industry’s Largest Space
Through rigorously curated storytelling, Samsung’s Exhibition Zone has been designed to permit guests to intuitively interact with Samsung’s AI innovation, present key applied sciences and future route. Under the theme of “Your Companion to AI Living,” the exhibition showcases how Samsung has extensively utilized AI applied sciences not solely throughout all its product classes — together with cellular, dwelling home equipment and shows — but in addition the features and providers that join them. Visitors will have the ability to expertise these differentiated AI capabilities, which supply seamless, always-on connectivity anytime and wherever. This hyper-connected ecosystem, the place software program and AI work collectively to beat the conventional limits of {hardware}, is one thing that solely Samsung can ship.
New Tech Forums Spotlight Recent Industry Trends and Technologies
At CES 2026, Samsung will even host a sequence of Tech Forum panel discussions devoted to exploring the most recent {industry} tendencies and future applied sciences. The panels can be held over two days on Jan. 5–6 (native time), and can consist of 4 periods centered on AI, dwelling home equipment, providers and design.
Each session will characteristic each Samsung specialists and members from companion corporations, academia, media and the analyst neighborhood, who will interact in in-depth discussions on {industry} tendencies — in addition to new applied sciences and the way forward for the {industry}.
To be taught extra about The First Look, go to Samsung Newsroom’s CES 2026 touchdown web page.
