Samsung’s collaboration with CJ ENM reveals dedication to innovating within the rising digital manufacturing market with its main Micro LED know-how, The Wall
Samsung Electronics at this time introduced a brand new partnership with CJ ENM, Asia’s main leisure and media group behind the Oscar-winning movie ‘Parasite’, to construct a digital manufacturing studio to spearhead the manufacturing of future video content material. Combining its cutting-edge Micro LED know-how with CJ ENM’s globally acknowledged content material manufacturing of tv collection and movies, Samsung is taking the subsequent step in a brand new initiative to innovate within the quickly increasing digital manufacturing market.
Through this partnership, Samsung will provide its state-of-the-art show know-how, The Wall, to CJ ENM’s digital studio, part of its tv and movie manufacturing studio advanced scheduled to open in Paju, Korea later this yr. The customized digital manufacturing quantity studio would be the first on the earth to leverage The Wall’s boundless LED know-how, unlocking new potentialities for video content material manufacturing operations and digital manufacturing options. The essential show will probably be put in in an oval form with a diameter of 20 meters and a peak of seven meters or extra, making a seemingly limitless backdrop to seize content material.
“We are excited to collaborate with CJ ENM to build a virtual production studio featuring Samsung’s most cutting-edge display technologies,” stated Jong-hee Han, President of Visual Display Business at Samsung Electronics. “With this partnership, Samsung is launching a new virtual production industry initiative with a commitment to deliver innovative products and solutions that offer the optimal environment for next-generation content production.”
This digital manufacturing studio will use LED shows and related cameras to create digital settings in real-time. This resolution will save time and scale back picture compositing and on-location manufacturing prices whereas serving to filmmakers to see the digital camera on the live-action set in any path.
The Wall’s modular know-how permits creators to design environments to their particular necessities, enabling a wide range of set up choices reminiscent of ceiling set up and convex or concave design, relying on the inner studio design.
The 2021 mannequin of The Wall (Model Name: IWA) with Micro LED know-how enhances visible expression with ultra-deep blacks and huge viewing angles, giving filmmakers and content material creators the final word canvas to satisfy their visions. The modular screens are perfect for studios due to their exact shade expression, HDR10+ and cinema LED image high quality know-how and optimized body charges for manufacturing homes. A brand new molding course of can also be utilized to the modular surfaces of The Wall to reduce any moiré patterns from forming, a nuisance usually related to filming normal LED screens.
The Wall’s huge display measures over 1,000 inches, producing vibrant colours and particulars supporting as much as 16Okay high-resolution1 content material. Dedicated body charges for studio manufacturing, a brand new addition to this yr’s mannequin, permits producers to run content material at body charges reminiscent of 23.976, 29.97 and 59.94Hz, making certain seamless movies sync with essentially the most broadly used digital camera framerates. Frame Rate Sync know-how additional reduces display disruptions for true-to-life accuracy. With considerate mud and contamination-resistant LED protecting movies, plus a wide range of easy-to-use options, reminiscent of distant administration and shade adjustment, The Wall is constructed for handy administration in any atmosphere.
Both corporations anticipate this collaboration to enhance content material manufacturing potentialities whereas satisfying a wide range of clients by reimagining content material manufacturing for at this time’s fast-paced leisure atmosphere.
“The strategic partnership with Samsung will permit CJ ENM to push…