On October 15 (native time), it was introduced that Samsung had gained the Pop Up class of the celebrated Restaurant & Bar Design Awards for its exhibition at Fuorisalone 2019 in Milan, attaining a powerful feat for an electronics firm.
At the exhibition, the electronics large offered its guests with the 24hr. Kitchen—an interactive and interpretive set up conceived in collaboration with world design consultancy 2×four and world-renowned meals designer, Laila Gohar.
As is implied by the exhibition’s identify, Samsung’s show represented the central place the kitchen holds in our each day lives. The set up spanned three separate rooms that have been respectively impressed by the morning, afternoon, and night intervals. A sinuous, winding kitchen counter linked the installations within the three rooms into one ongoing narrative and represented the linear nature of time whereas additionally offering a platform to showcase a spread of thematic culinary art work.
The Morning Room celebrated the beginning of the day with numerous grain-inspired meals installations corresponding to quite a lot of focaccia and volcanic muffins, bunches of wheat, and elaborate butter sculptures. The shiny, wealthy ambiance of this exhibit captured the essence of a brand new morning.
The Day Room integrated a extra vibrant coloration palette, utilizing distinctive tomato-based installations. The daring purple interprets the vigorous power impressed by the day time.
The Evening Room represented the kitchen as a snug and romantic place to chill out. Using the mushy hues of brown sugar, the exhibit featured candy objets d’artwork that handled guests to a good sweeter night temper.
Following its award win, Samsung will proceed to supply demonstrations of its lifestyle-and-design-rooted model technique whereas partaking shoppers in all places with artistic and considerate contributions to their on a regular basis lives.
“Our 24hr. Kitchen exhibition drew attention as an installment that utilized real ingredients to express the various aspects of the kitchen in a unique way,” mentioned Jinny Jung, Corporate VP of Samsung Electronics’ Digital Appliances Business. “Underpinned by the recognition we have received from the Restaurant & Bar Design Awards, Samsung will continue to advance as an interior appliances brand that can precisely reflect consumers’ tastes and lifestyles.”
The Restaurant & Bar Design Awards is an annual award devoted to recognizing meals and beverage-related inside design and structure on a global scale. Since the inception of the awards in 2009, over 10,000 entries from the design, architectural and hospitality industries have been obtained from greater than 100 international locations throughout the globe.
