Samsung’s cellular cloud platform and Galaxy Store allow companions to scale their companies effectively, improve conversion charges and enhance income potential
Samsung Electronics continues to push the boundaries of gaming on Galaxy units with groundbreaking developments. Through its cellular cloud gaming platform, Samsung is empowering cellular recreation builders and publishers of all sizes to increase their attain, maximize income potential and streamline recreation growth with a complete suite of software program growth kits (SDKs) and instruments.
Industry-Leading User Acquisition for Developers and Publishers
In November 2024, Samsung formally commercialized its cellular cloud gaming platform in North America — offering builders and publishers with environment friendly new methods to achieve tens of millions of Galaxy system customers whereas permitting gamers to immediately entry video games with out ready or downloading.
The platform is already demonstrating important worth throughout the gaming group, as highlighted by a latest case examine from VIZOR, the developer behind cellular title Klondike Adventures. After launching Klondike Adventures on Samsung’s cellular cloud gaming beta in July 2024, VIZOR skilled substantial progress in person acquisition — with tens of millions of latest gamers becoming a member of in lower than a yr. Additionally, the 60-day return on advert spend (ROAS) for VIZOR’s campaigns on Samsung’s platform was 25% larger than its commonplace ROAS for comparable campaigns throughout the identical interval.
“VIZOR is constantly looking for new channels to attract players to its flagship game, Klondike Adventures,” stated Helen Kostina, Chief Marketing Officer of VIZOR. “The results we have achieved together with Samsung’s mobile cloud gaming platform have exceeded our expectations, proving the potential of cloud technology. Moving forward, Samsung will remain an important part of our strategy to reach a wider audience.”
“Our cloud gaming platform is changing the mobile landscape for both publishers and players,” stated Jong Woo, Vice President and Head of Game Services at Samsung Electronics. “By converting an ad click directly into gameplay and eliminating the need for app store downloads, we are significantly increasing top-of-funnel conversion rates for publishers’ user acquisition campaigns and driving higher returns on their advertising investments. This increased efficiency is redefining how publishers scale their games while expanding the user base on Galaxy devices. For players, eliminating the wait time for downloads and installations also provides a new kind of discovery and play experience — one that is easy, instant and fun.”
A New Approach to Performance Metrics in Cloud Gaming
Samsung’s cellular cloud gaming platform additionally introduces a brand new cloud-based attribution resolution in collaboration with main cellular measurement companions (MMPs).
Traditionally, person acquisition marketing campaign attribution has trusted apps being put in and opened instantly on a person’s system. This method has been the trade commonplace for recreation publishers to trace new app installs from their advert campaigns, permitting them to measure ROI primarily based on the general monetization of acquired customers.
With cloud gaming, gamers can immediately leap into gameplay with out putting in an app — disrupting conventional attribution fashions. To deal with this problem, Samsung partnered with main MMP AppsFlyer to develop a first-of-its-kind resolution that attributes an advert click on and the ensuing cloud-based gameplay as an app set up.
“Cloud gaming is transforming how players access and experience games, and attribution needs to evolve alongside it,” stated Adam Smart, Director of Product, Gaming at AppsFlyer. “AppsFlyer has partnered with Samsung to redefine what an set up means in a cloud setting. As our applied sciences evolve, our measurement capabilities should adapt as effectively. Together, we’ve got…
