Samsung Electronics right this moment introduced its partnership with the 2025 Asian World Film Festival (AWFF) because the pageant’s official show expertise sponsor. This yr’s occasion — held November 11–20, 2025 in Culver City, California — will embrace screenings and key occasions introduced on Samsung’s Onyx Cinema LED screens on the Culver Theater, the pageant’s official venue.
Now in its 11th yr, the Asian World Film Festival brings collectively acclaimed filmmakers and award-contending titles from throughout greater than 30 Asian nations, serving as a cultural bridge between East and West. By supporting AWFF, Samsung underscores its dedication to advancing cinematic innovation and empowering creators via expertise that enhances visible storytelling.
“Samsung is proud to support the Asian World Film Festival and celebrate filmmakers who are redefining storytelling on the global stage,” mentioned Hoon Chung, Executive Vice President of the Visual Display Business at Samsung Electronics. “Through Samsung Onyx, audiences can experience cinema with a level of precision and realism that mirrors the director’s true intent.”
Elevating the Cinema Experience With Samsung Onyx
Samsung’s Cinema LED Onyx display screen will take middle stage at AWFF, reworking how audiences expertise movies on the Culver Theater. Key moments — together with the opening and shutting movies and the awards ceremony — will probably be introduced in Onyx auditoriums, the place the pageant’s cinematic artistry meets Samsung’s cutting-edge innovation.
As the world’s first DCI-certified cinema LED show,1 Samsung Onyx redefines the moviegoing expertise by changing conventional projection-based programs with superior LED expertise that delivers vivid colour, true black ranges and distinctive brightness. The result’s a brilliantly immersive HDR viewing expertise that faithfully preserves every filmmaker’s artistic imaginative and prescient, guaranteeing each element is seen simply because it was meant to be.
“The Asian World Film Festival is dedicated to showcasing the highest standards of cinematic excellence,” mentioned Georges N. Chamchoum, AWFF Executive Director. “Partnering with Samsung allows us to deliver the next-generation viewing experience that elevates the artistry and visual storytelling of every film we present.”
The Culver Theater options 4 Samsung Onyx Cinema LED auditoriums and one Samsung The Wall 8K LED auditorium, making it one of the vital superior LED multiplexes on the planet.
Leading Industry Dialogue on the Future of Cinema
As a part of its ongoing dedication to advancing cinematic innovation, Samsung will host a panel dialogue, “Redefining the Cinema Experience With Samsung Onyx,” in collaboration with the Asian World Film Festival on Saturday, November 15, 2025, on the Culver Theater.
The session — that includes a panel of main filmmakers, cinematographers and business specialists — will discover how LED show expertise, together with Samsung Onyx, is redefining the artistic and technical frontiers of filmmaking. Discussions will give attention to how developments in colour accuracy, distinction and dynamic vary are empowering administrators and cinematographers to carry their tales to life in new and immersive methods.
A Shared Commitment to Innovation and Artistry
Beyond the pageant, Samsung continues to drive innovation throughout the worldwide cinema business as properly. Earlier this yr, the corporate launched the brand new Onyx (ICD mannequin) — the most recent evolution of the world’s first DCI-certified LED cinema show — at CinemaCon 2025 in Las Vegas.
The upgraded Onyx combines sensible HDR efficiency with peak brightness of 300 nits, body charges as much as 120Hz in 4K2 and exact DCI-P3 colour accuracy, delivering ultra-smooth movement and lifelike visuals in each body. Its…
