From March to June, Samsung Electronics hosted Digital Appliances (DA) Global Tech Seminars throughout 5 areas — the United States, Europe, Latin America, Southeast Asia and Southwest Asia — to showcase its newest improvements to audiences around the globe. The seminars welcomed about 240 media representatives and tech influencers from 40 international locations to expertise Samsung’s newest AI residence home equipment firsthand and observe how the corporate is tailoring options to satisfy the distinctive wants of every area.1 Attendees additionally participated in Q&A periods with product builders, who shared in-depth insights and explanations.
Samsung Newsroom recaps every regional seminar with on-site highlights and pictures.
United States: Large-Capacity Washer-Dryers Win Praise for Practicality and Efficiency
▲ 2025 DA Global Tech Seminar held within the U.S.
The U.S. Tech Seminar occurred on March 18 at Samsung Home, a Bespoke AI expertise house in SoHo, New York City — a neighborhood synonymous with artwork and artistic residing.
American shoppers are likely to prioritize practicality and effectivity. Taking this under consideration, Samsung arrange a devoted expertise zone for the large-capacity Bespoke AI Laundry Vented Combo, that includes a product cutaway mock-up that allowed guests to intuitively perceive the product’s core applied sciences and options. In addition, a dwell cooking demonstration showcased the AI capabilities of the Bespoke AI Oven, whereas the Bespoke AI Hybrid Refrigerator — which boosts vitality effectivity utilizing a semiconductor-based Peltier module — additionally mesmerized company.
Europe: Bespoke AI Jet Ultra Takes Center Stage With Industry-Leading Suction Power
▲ 2025 DA Global Tech Seminar held in Germany
On the identical day, the European Tech Seminar kicked off in Frankfurt, Germany, at World of Samsung — a worldwide showcase designed to offer an in-depth take a look at Samsung’s merchandise.
A key spotlight was the Bespoke AI Jet Ultra, which options the world’s strongest suction for a cordless stick vacuum cleaner at 400W. Samsung builders gave displays, providing perception into the vacuum cleaner’s high-performance engineering. The Bespoke AI Jet Ultra just lately earned 4.5 out of 5 stars from U.Okay.-based overview outlet Trusted Reviews and ranked first amongst 43 cordless vacuums examined by German IT outlet Chip.
Latin America: SmartThings-Connected Home Appliances Growing at Twice the Global Rate
▲ 2025 DA Global Tech Seminar held in Mexico
The Latin America Tech Seminar occurred on June three within the vibrant metropolis of Mexico City, Mexico, drawing media and influencers from 13 international locations to expertise Samsung’s new lineup firsthand. Consumers within the area have proven excessive curiosity in linked residing, with SmartThings-connected equipment adoption rising at greater than twice the worldwide common.2
Reflecting this demand, demonstrations highlighted varied options together with Map View, Bixby, Routines — all simply accessible by way of SmartThings or the AI Home display screen. Attendees additionally visited Sam’s House, a premium residential showroom the place they engaged in hands-on interactions with Samsung’s linked merchandise.
Southeast Asia: AI Appliances Optimized for Hot, Humid Climates
▲ 2025 DA Global Tech Seminar held in Thailand
On June 20, Samsung held the Southeast Asia Tech Seminar at a showroom in Bangkok, Thailand, the place attendees explored the corporate’s newest merchandise in settings simulating each industrial and residential areas.
Through demonstrations, attendees skilled how the Voice ID characteristic on the Bespoke AI Family Hub fridge can acknowledge particular person voices to ship customized responses. They additionally noticed how Samsung is localizing AI residence home equipment to higher go well with Southeast Asia’s sizzling and humid local weather — for instance, the 1-Way Cassette system air conditioner and the Bespoke AI Top Load Washer. “The use of AI to boost…
