Enhanced by Generative AI, Bixby now presents a extra conversational and personalised expertise for TV customers to get extra from what they’re watching with out leaving the display screen
Samsung Electronics at the moment introduced an replace1 to its AI-powered Bixby function on its 2025 TV lineup, introducing a extra superior Bixby voice assistant designed to make data discovery extra pure, intuitive and seamless.
“Samsung has led the global TV market for 19 consecutive years, and we continue to raise the bar by delivering meaningful innovation that enhances everyday experiences,” mentioned Hun Lee, Executive Vice President of the Visual Display Business at Samsung Electronics. “With a smarter Bixby, we focused on making AI practical, helping viewers connect with content in smarter, more natural ways.”
Ask Your TV Anything. A Smarter Bixby Answers
A better Bixby voice assistant on Samsung TVs now delivers a extra pure and personalised expertise. With a better Bixby, customers can simply wake it up by voice or by urgent the mic button to start out a dialog — no instructions, no menus, no typing.
The new Bixby understands context and follow-up questions, enabling extra fluid interactions that really feel like an actual dialog. Powered by Generative AI, Bixby can reply any questions you might have, whether or not you’re asking about basic data, reminiscent of “How tall is Mount Everest?” or suggestions like “Please suggest chill playlists for a rainy day”. By merely asking, Bixby may help reply questions on on-screen content material, because it retrieves essentially the most related particulars and shows them on display screen. It’s a better, quicker method to get extra out of your TV with out breaking your viewing stream.
Smarter Bixby Enhances Click To Search
With this replace, Bixby is now built-in into Click to Search, making it simpler than ever to find and discover leisure and extra, whether or not watching dwell TV, cable channels or Samsung TV Plus. Users can ask about an actor, a present or a broader subject — and obtain solutions immediately, proper on their TV.
Bixby even allows Click to Search to transcend what’s on display screen. For on a regular basis questions reminiscent of “Tell me the recipe for making pasta” or “Do you know any good movies about chefs?” Bixby delivers contextual responses utilizing exterior data. It’s search made easy.
Effortless Home Device Management With Bixby and SmartIssues
Equipped with a better Bixby, Samsung TVs can detect, join and management home equipment with Samsung SmartIssues enabled. By talking on to their display screen, customers can leverage the SmartIssues ecosystem to execute voice instructions, reminiscent of “Turn off the oven now,” or “Set the air conditioner to 25 degrees,” remodeling their sensible TV right into a central hub for managing different sensible house home equipment.
Moreover, Bixby is secured by Samsung Knox, the industry-leading safety resolution designed to guard customers’ delicate private information. Users can get pleasure from AI-driven personalised options with out worrying about privateness considerations, as no consumer voice information is saved on servers or TVs.
Ongoing Support and Availability
Smarter Bixby will likely be obtainable on 2025 Samsung TVs, together with Neo QLED, OLED, The Frame and QLED fashions, with availability beginning in South Korea and increasing to world markets in phases.
Building on the combination of Bixby inside Vision AI, Samsung will introduce a newly upgraded model of Vision AI in October 2025. This advanced Vision AI will likely be obtainable via Samsung’s 7-year free Tizen OS Upgrade program, which ensures ongoing software program enhancements and long-term help.
For extra data, go to www.samsung.com.
1 The replace will begin rolling out within the U.S. on August 4, with plans to develop to 4 European international locations (France, Germany, Italy, Spain) inside August.
