Company wins one Silver and three Bronze awards for its world and native sports activities movie, content material and digital programming
Samsung Electronics has been acknowledged with 4 Clio Sports Awards, which honor the most effective in sports activities promoting and advertising and marketing around the globe, for its 2024 sport marketing campaign throughout a number of classes.
The model gained Bronze within the Branded Entertainment/Content (Film) class for its three-part docu-series celebrating the skateboarding, breaking and browsing communities, which premiered in April, on the highway to a pivotal second in every sport’s historical past. Produced in partnership with the World Surf League (WSL), Street League Skateboarding (SLS) and the Pro Breaking Tour (PBT), the collection explores the enduring subcultures of every sport, their world and native affect, and their shared perception in openness.
The venture was a key a part of Samsung’s ‘Open always wins’ marketing campaign, which declares that with an open thoughts, something is feasible, a motto these communities dwell by day-after-day.
The movie featured Team Samsung Galaxy athletes together with Paris 2024 browsing silver medalist Jack Robinson (Australia) and bronze medalist Johanne Defay (France), avenue skateboarding silver medalist Jagger Eaton (USA) and bronze medalist Rayssa Leal (Brazil), and park skateboarding silver medalist Sky Brown (Great Britain).
Also acknowledged with Clio Sports Awards have been Samsung UK, which gained Silver within the Digital / Mobile (Experience / Activation) class for its Samsung Flip Park program that includes Sky Brown, and Samsung India, which gained Bronze in each the Direction (Film Craft) and Editing (Film Craft) classes for its “India Cheers Neeraj” movie starring two-time Olympic medalist javelin thrower Neeraj Chopra.
“We are honored that our 2024 sport campaign has won Clio Sports Awards this year,” mentioned Stephanie Choi, EVP & Head of Marketing of Mobile eXperience Business at Samsung Electronics. “This recognition is especially meaningful as it truly celebrates the athletes and communities at the heart of each sport and reinforces our belief that being open — a theme that is central to each award-winning program — moves the world forward.”
About the Clio Sports Awards
Clio Sports, based in 2014, honors the most effective in sports activities promoting and advertising and marketing around the globe. Annually, advertising and marketing and artistic executives from manufacturers, companies, media, groups and leagues convene to pick and rejoice the breakthrough communications that propel the trade ahead, encourage a aggressive market of concepts and foster significant connections throughout the inventive group.
