Integrated Systems Europe (ISE) 2025 kicked off on February four in Barcelona, highlighting the most recent developments in industrial show expertise.
Samsung Electronics welcomed company with a placing 462” The Wall media facade on the entrance to its sales space — whereas inside, the corporate showcased its energy-efficient Color E-Paper show alongside AI-powered upgrades to the SmartIssues Pro platform. The supersized 115” 4K Smart Signage show captivated guests with its immersive visuals as nicely.
Samsung Newsroom explored the sales space firsthand and captured these improvements main the way forward for industrial shows.

▲ Visitors marvel at The Wall’s beautiful visuals powered by MICRO LED expertise.

▲ (From left) Hoon Chung, Executive Vice President; SW Yong, President and Head of Visual Display (VD) Business; and Seong Cho, Executive Vice President of Europe Office, from Samsung Electronics admire The Wall.

▲ The ultra-low energy Samsung Color E-Paper boasts a slim, light-weight design.

▲ Visitors look at Samsung VXT, a complete cloud-based content material administration answer (CMS) platform.

▲ Visitors crowd across the SmartIssues Pro wall to see how the B2B administration platform has expanded to incorporate enterprise-grade IoT units.

▲ Visitors work together with the Google Cast characteristic newly added to Samsung’s 2025 lodge TV lineup.

▲ SW Yong, President and Head of Visual Display (VD) Business at Samsung Electronics, tries out the 2025 Interactive Display outfitted with Samsung AI Assistant.

▲ The 115” (16:9) 4K Smart Signage show boasts an ultra-large display optimized for workplace areas, retail shops and different enterprise environments.

▲ A customer observes the 105” (21:9) 5K Smart Signage show‘s varied progressive options that make it the right choice for video conferences.