Samsung Electronics immediately introduced a world partnership with ‘BTS WORLD TOUR ‘ARIRANG,’’ unveiling a brand new live performance expertise powered by Galaxy cellular know-how that brings artists and the viewers nearer collectively.
BTS and ARMY have constructed a cultural motion that brings everybody collectively to have a good time self-expression and connection by way of music. This resulted in a world influence that fosters genuine shared experiences — values that resonate deeply with Samsung’s Galaxy model philosophy. By harnessing the ability of music and know-how, Samsung and the ‘BTS WORLD TOUR ‘ARIRANG’’ are empowering individuals to seize particular moments and share them with the world.
“Samsung believes that technology enriches everyday experiences,” stated Stephanie Choi, EVP and Head of the Mobile Marketing Center, Mobile eXperience (MX) Business at Samsung Electronics. “Through this collaboration, Galaxy will serve as a bridge connecting artists and the audience, enabling people to experience concert moments more meaningfully and preserve and share those memories for longer.”
Building on Galaxy’s imaginative and prescient of significant, linked experiences, Samsung is reimagining the normal live performance viewing expertise by enabling the viewers to emotionally have interaction with artists and their performances in additional immersive methods. In explicit, the Galaxy S26 Ultra digital camera captures memorable moments from dwell performances, permitting the viewers all over the world to relive and share the expertise, bringing the power and emotion of the live performance into their on a regular basis lives.
“Fans are at the heart of everything we do, shaping our music and journey together with us,” stated Lee Jae-sang, CEO of HYBE. “Through this partnership with Samsung Electronics, we hope fans can experience concerts more vividly and create lasting memories.”
‘BTS WORLD TOUR ‘ARIRANG’’ will start in Goyang, South Korea, and proceed in main cities all over the world by way of 2027. As a part of the world tour, an unique BTS THE CITY ARIRANG SEOUL is happening in Seoul from March 20 to April 19, together with a variety of Galaxy-powered immersive experiences to main landmarks throughout the town.
Fans can discover the Galaxy S26 collection by way of interactive actions, together with a stamp rally at Samsung’s Gangnam retailer and creating self-made stickers utilizing the Galaxy AI-powered Creative Studio. Participants who full the actions are eligible to obtain prizes, together with limited-edition ‘BTS THE CITY ARIRANG SEOUL’ merchandise.
Following Seoul, ‘BTS THE CITY’ will increase to different tour stops. Samsung will participate in the whole ’BTS THE CITY’ journey, driving innovation that encourages followers to specific themselves, seize significant moments and increase on a regular basis experiences with Galaxy.
