Partnership gives followers new methods to expertise the enduring Super Hero’s launch on the massive display by digital and in-person activations
Samsung Electronics in the present day introduced a worldwide partnership with Warner Bros. and DC Studios to rejoice the newest “Superman” movie with a sequence of fan activations, Superman-themed video content material and limited-edition digital artworks from DC Comics by way of Samsung Art Store.
“Samsung is committed to creating a richer and more meaningful entertainment experience,” mentioned Hun Lee, Executive Vice President of the Visual Display Business at Samsung Electronics. “Through collaborations with leading creative studios and artists, we continue to help people engage more deeply with the stories and character they love, whether in the theater or at home.”
“Superman,” the primary movie in DC Studios’ new cinematic universe, written, directed and produced by James Gunn, hits theaters worldwide beginning July 9. To mark the discharge, Samsung is launching a worldwide marketing campaign with the tagline “It’s not just big. It’s super big,” spotlighting a variety of marketing campaign video content material celebrating the unique Super Hero and bringing the thrill of the movie to audiences throughout digital platforms, retail areas and public areas.
In London, the marketing campaign will come to life by a sequence of Daily Planet-themed newsstand kiosks, showing at high-traffic areas corresponding to The Shard and Kings Cross Station.
Fans may choose up limited-edition Superman-themed gadgets, obtain unique items and participate in a worldwide social media problem by sharing their occasion pictures or movies for an opportunity to win tremendous prizes, together with a 98” Samsung TV.
Interactive activations will seem at main malls throughout Asia — together with Malaysia, Vietnam and Korea — the place followers can discover Superman-themed picture cubicles, immersive pop-up shows and hands-on product experiences.
Additionally, Samsung Art Store, the main digital artwork platform on Samsung Art TVs, is that includes a limited-time 10-piece Superman digital artwork assortment from DC Comics free to customers from July 1 by August 31. Available on The Frame in addition to 2025 QLED and Neo QLED fashions,1 the gathering brings Superman’s heroic legacy into the house and provides followers an entire new option to get pleasure from Superman-inspired artwork.
Samsung’s Super Big TV lineup contains 98” 100” 115” Class choices throughout Neo QLED and Crystal UHD fashions.2 With expansive screens, gorgeous image high quality and AI-powered enhancements that ship smoother photos and deeper distinction, Samsung goals to ship a grander residence leisure expertise.
For extra info, go to www.samsung.com.
About Superman
DC Studios presents a Troll Court Entertainment/The Safran Company Production, A James Gunn Film, Superman, which will likely be in theaters and IMAX® July 9 2025, distributed by Warner Bros. Pictures.
1 Samsung Art TV contains MICRO LED, The Frame, The Frame Pro, Neo QLED 8K, Neo QLED and QLED fashions ranging from Q7F and above.
2 Product availability range by area.
