New partnerships with World Surf League, Street League Skateboarding and Pro Breaking Tour — constructed on shared values and respect — embody the model’s perception that ‘Open always wins’
Samsung Electronics, a Worldwide Olympic and Paralympic Partner, at the moment introduced three new relationships that additional the model’s longstanding assist for sport and its deep-rooted worth of openness. The collaboration will see Samsung work alongside the World Surf League (WSL), Street League Skateboarding (SLS) and Pro Breaking Tour (PBT) to have fun the sports activities of browsing, skateboarding and breaking — and their communities — on the Road to Paris 2024 and past.
As introduced earlier this yr, Samsung’s official theme for the Olympic and Paralympic Games Paris 2024, ‘Open always wins,’ articulates the model’s perception that with an open thoughts, each new expertise turns into a significant achievement that opens up new views and infinite potentialities. These three sports activities, every constructed with shared values and respect, embody the spirit of ‘Open always wins,’ and Samsung is dedicated to supporting their inspiring and close-knit communities.
“Surfing, skateboarding and breaking, though proudly unique, share a foundation,” stated Stephanie Choi, EVP & Head of Marketing of Mobile eXperience Business at Samsung Electronics. “Open mindset to try new things, the determination to push the limits of what’s possible and a culture of inclusivity that embraces everyone lie at the heart of each sport. These attributes are something we at Samsung are also passionate about, and we are honored to support these three organizations and their athletes and recognize their communities — not only as the countdown to Paris 2024 continues, but as they work to open their sports to the world every day.”
Samsung will have interaction WSL, SLS and PBT athletes and fan bases at key occasions on the Road to the Games. These partnerships will come to life via a brand new collaborative initiative designed to highlight the long-lasting figures and subcultures of every neighborhood, in addition to their distinctive tales, which will likely be unveiled in April.
“We are proud to partner with Samsung to showcase our incredible athletes and their journey to Paris 2024 — and Tahiti,” stated Tim Greenberg, WSL EVP, Content Strategy and Production. “Together we will celebrate surfing’s unique culture, communities and athletes in this important and exciting year for the sport.”
“Our organization was founded with the aim to foster the popularity and acceptance of street skateboarding worldwide,” stated Matt Rodriguez, General Manager, SLS. “We live these values every day and are so pleased to partner with Samsung, a brand that focuses on openness and inclusivity at its core. Together, we’ll strengthen our platform, support our community and reinforce our shared belief in openness.”
“Over the past decade since our tour’s inception, we’ve witnessed an incredible evolution in our sport and culture,” stated Chris Wright, also referred to as “Cros One,” founding father of PBT. “Big shoutout to the b-boys and b-girls who push the limits of creativity and self-expression every day. Now, we’re gearing up to make history with our Olympic debut, and we’re excited that Samsung is on board to amplify this pivotal moment in our sport’s journey.”
Additional particulars on the neighborhood initiative and partnership actions will likely be shared within the coming weeks.
About Samsung’s Involvement within the Olympic Games
Samsung has been a Worldwide Olympic Partner for the reason that Olympic Winter Games Nagano 1998. For over 25 years, athletes and followers have trusted Samsung’s transformative cell expertise to share the Olympic spirit globally and proceed to form the digital way forward for the Olympic Games for Paris 2024 and past. The firm’s dedication to the Olympic Movement quickly faces its fourth decade of partnership…
