New collaboration brings 20 Liberty designs to Samsung’s world platform for digital artwork
Samsung Electronics as we speak introduced its collaboration with iconic British design home Liberty, bringing a curated assortment of the model’s most celebrated designs to Samsung Art Store.1 With this partnership, Samsung Art TV customers around the globe can now show 20 new designs from Liberty’s wealthy archive of timeless artwork and patterns from the consolation of their very own properties.
The collaboration merges the magnificence of Samsung Art TVs with Liberty’s world-renowned archive, making the beautiful designs out there as digital artworks for the primary time. Samsung curators labored intently with the in-house Liberty group to pick out patterns that will translate fantastically right into a large-scale digital show that’s alive with element, gentle and colour.
“This partnership was driven by a shared desire to celebrate British design in new ways,” mentioned Rachael Roberts, Partnerships Manager at Samsung UK. “With no other British design houses currently represented on Samsung Art Store, it felt like the perfect opportunity to bring Liberty’s unique voice to our global audience.”
▲ One of essentially the most celebrated designs from Liberty named Artemis (2023), proven on 2025 The Frame by Samsung.
Founded in 1875, Liberty has lengthy been an emblem of British creativity and craftsmanship. Known for its distinctive prints and established historical past of design innovation, the model’s affect spans artwork, style and interiors. For this partnership, the gathering is launched with Artemis because the featured design — a daring, botanical tackle a basic Liberty design. Spanning over a century of heritage and creativity, the gathering contains every little thing from the whimsical Enchanted Wood to the colourful Jungle Trip design.
“At Liberty, we’ve always believed in design that tells a story, and stories that evolve with time,” mentioned Pere Bruach, Design Manager at Liberty. “Partnering with Samsung allowed us to reimagine our most iconic prints as living art, infusing them with a new dimension. These works, once found on silk and paper, are now reinterpreted for the home — bringing the spirit of Liberty and the timeless beauty of pattern and print into people’s everyday spaces.”
▲ 2025 The Frame Pro showcases ‘Marina’s Tea Garden,’ from Liberty’s Autumn/Winter 2025 assortment. This daring floral sample
has been meticulously recreated to seize the wealthy colours and delicate tones of gouache brushstrokes. Available as a digital paintings
tailor-made to Samsung Art Store, it brings character, historical past and a contact of British appeal to residing areas in every single place.
Among the 20 Liberty designs featured, standout works embody “Artemis,” “Marina’s Tea Garden,” “Fantasy Land,” and “My Grown Up Star,” from Liberty’s Autumn/Winter 2025 assortment. Each design is offered as a digital paintings tailor-made to Samsung Art Store, bringing character, historical past and a contact of British appeal into residing areas in every single place.
“When selecting the right pieces for Samsung Art Store, we were drawn to those that best encapsulate Liberty’s visual language,” Bruach added. “From nostalgic 1930s florals and hand-painted botanicals to eclectic geometric designs and enchanting landscapes, the collection reflects the full spectrum of our creative heritage. Artemis, for example, felt like a natural fit for The Frame — it speaks to the blend of tradition and modernity that defines both our brands.”
“Liberty’s legacy of storytelling makes them a dream partner,” mentioned Roberts. “Our vision for the Art Store has always been to make art and design that brings meaning to people’s lives accessible, and Liberty’s prints bring exactly that — a daily joy and a sense of place.”
This new collaboration underscores Samsung Art Store’s mission to democratize entry to world artwork, with a rising…
