Samsung releases ’Open all the time wins’ marketing campaign and opens new Olympic Showcase, Olympic™️ rendezvous @ Samsung, within the coronary heart of Paris
With lower than 100 days to go till Paris 2024, Samsung Electronics, a Worldwide Olympic and Paralympic Partner, formally kicked-off its ‘Open always wins’ marketing campaign — which celebrates the model’s shared values of openness with the upcoming Olympic and Paralympic Games — and introduced the grand opening of its Olympic™️ rendezvous @ Samsung | Champs-Elysees 125 showcase.
As introduced in January, Samsung’s ‘Open always wins’ message articulates the model’s perception that openness permits new views and infinite potentialities and can function the guts of its Paris 2024 programming. The new marketing campaign, which debuted as we speak, brings ‘Open always wins’ to life by way of the tales of Team Samsung Galaxy skateboarder Aurélien Giraud (France), Para sprinter Johannes Floors (Germany) and breakdancer Sarah Bee (France) and demonstrates how being open lets you do extraordinary issues.
“As a Worldwide Olympic and Paralympic Partner, Samsung has been driving innovation and delivering cutting-edge technology and experiences at the Games for nearly 40 years,” stated TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “The way we enjoy the Games has evolved dramatically over time, with technology playing a critical role in bringing the Olympic spirit to life. This is even more true as we embark on a ‘Games wide open,’ and we are excited to bring Olympic fans and athletes closer than ever by opening up new experiences and meaningful connections at Paris 2024 with our ‘Open always wins’ campaign.”
Samsung additionally unveiled a model new showcase, Olympic™️ rendezvous @ Samsung | Champs-Elysees 125, which is able to take Olympic and Paralympic Games followers on an epic journey to Paris 2024 by way of iconic experiences. They will get to relive the most important highlights of Games previous with Galaxy, and discover Samsung’s newest improvements and create lifelong recollections with Galaxy AI.
In creating this showcase, Samsung collaborated with the visionary Pritzker Prize-winning architect Jean Nouvel whose groundbreaking work mirrors the outstanding spirit of Olympic and Paralympic athletes, continually pushing boundaries and redefining potentialities. Inspired by Parisian Salons from the Age of Enlightenment, the house is designed to have fun openness to new views and potentialities by way of reflections and optical illusions that evoke emotions of openness, concord and connection.
“The entire space is designed to celebrate Samsung’s commitment to openness,” stated Jean Nouvel. “The abstract graphic façade captures the reflections of movements and lights that appear and disappear in an instant, while the matte, reflective white mirrors in the lobby invite discovery of latest innovations.”
The Olympic™️ rendezvous @ Samsung | Champs-Elysees 125 was inaugurated with a ribbon reducing ceremony attended by TM Roh, Team Samsung Galaxy ambassadors together with French surfer Joanne Defay, UK breakdancer Karam Singh and French Para-swimmer Ugo Didier; Anne-Sophie Voumard, Television and Marketing Services Managing Director for the IOC, Pierre Rabadan, Deputy Mayor accountable for Sport, Olympic and Paralympic Games for the City of Paris and Étienne Thobois, Director General of the Paris Organizing Committee for the 2024 Olympic and Paralympic Games.
“We’re excited to see our shared values celebrated for these ‘Games wide open’ at this Olympic™️ rendezvous @ Samsung,” stated Anne-Sophie Voumard, Managing Director, IOC Television and Marketing Services. “Samsung has performed an enormous half in elevating the Olympic Games’ fan expertise by way of their progressive know-how over the a long time, and we’re impressed to see them take it to the subsequent degree with…
