“Bringing innovative design projects to mass production is a multi-step process that involves iterative exploration and trial and error. The Music Frame project is the culmination of positive energy and passionate collaboration across our design, development and CX teams since the summer of 2021.”
— Chulyong Cho, Head of Design Team, Visual Display Business at Samsung Electronics
Designing the Experiences of Tomorrow
Samsung Electronics is house to forward-looking departments looking for untapped alternatives. True to its identify, the Visual Display Business’ Future Experience Design group actively develops ideas for person experiences which can be lacking out there earlier than turning these concepts into progressive merchandise.
Launching a brand new product is not any straightforward feat, nonetheless. There is an extended journey forward after proposing an preliminary idea — from designing for mass manufacturing and collaborating with different departments to enhancing marketability and perfecting the product’s technical facets. Brought to fruition via unceasing ardour and innovation, that is Music Frame and its design story.
* Content photos have been simulated for illustrative functions solely and will differ from the precise product. Product specs could differ by nation, area and mannequin.
Bringing Style to Spaces
Inspired by Your Lifestyle
Consumers at the moment are opting to buy merchandise that seamlessly mix into their residing areas as an alternative of ones that solely provide performance. To that finish, Samsung has launched a sequence of way of life TVs together with The Serif, The Frame and The Sero. Since TVs should not in use more often than not, these merchandise transition to Ambient or Art Mode to supply a tasteful design expertise — quite than displaying a black display screen.
Delivering audio within the type of an image body, Music Frame is an extension of this strategy. Setting itself aside from typical audio system designed primarily to amplify sound, Music Frame and its idea of way of life audio prioritize the person’s way of life and residing house. Picture frames are a well-recognized furnishing that may be positioned anyplace, reflecting every particular person’s style and character primarily based on the type of artwork being displayed. Music Frame attracts inspiration from abnormal image frames, permitting customers to take heed to music as they respect their favourite footage.
Breathing Life Into an Innovation
In collaboration with the event and CX groups, Samsung designers constructed and examined a working prototype that demonstrated high-quality sound. They acquired constructive responses from customers after intensive testing, which solidified their confidence within the product’s acoustic efficiency and general idea. As a end result, the preliminary design remained intact and went into mass manufacturing.
Bridging the Gap Between Decor and Audio
Sculpting Unseen Sound
Music Frame embodies audio, so Samsung couldn’t lose sight of how individuals take pleasure in listening to high-quality music. Given the product’s distinctive type issue in comparison with conventional, elongated soundbars, the designers labored carefully with the sound growth staff to good acoustics from the get-go. Speakers generally have material, grilles or different supplies on the entrance to simply emit sound. Together with the sound growth staff, the designers discovered a approach for Music Frame to amplify sound via a spot between the body and panel — making a design hardly ever seen in audio merchandise. The end result? A frame-shaped speaker that isn’t restricted by the fabric that covers the entrance aspect.
Due to the body’s form, the hole between the bezel and the panel was essential since this portion produces high- and medium-pitched sounds. After numerous checks to seek out the optimum sized hole, each when it comes to design and sound high quality, the staff settled on a width of 9mm. The designers labored with builders to verify the vibrations from the rear woofer speaker — accountable…
