On July 8 (native time), Samsung Electronics hosted Samsung Members Connect 2025 in New York City, welcoming over 70 Samsung Members Stars chosen from 17 nations all over the world.
Samsung Members is a pre-loaded app and all associated actions that present entry to quite a lot of Galaxy-related information, advantages and group actions. Within the app’s group, extremely energetic customers who persistently share high-quality content material and interact with others are chosen as Samsung Members Stars (hereinafter “Members”).
At the July 2025 Samsung Members Connect, Members had been among the many first to get hands-on with the newly unveiled Galaxy Z Fold7, Galaxy Z Flip7 and the following evolution of Galaxy AI.
Through a sequence of curated applications, they captured and shared their real-time experiences — providing genuine insights with their native communities. Teaming up with influencers from #WorkforceGalaxy, Members co-created content material that showcased the vitality and pleasure of the second.
Their shared journey is now stay on Samsung Newsroom. Let’s have a look.
Orientation Kicks Off Connections Between Members
The occasion commenced with a Members Orientation, the place members launched their previous actions throughout the Samsung Members group. Members overcame language and cultural variations, laying the groundwork for future collaboration.
▲ Samsung Members participating and attending to know each other.
A Broader Experience Unfolds at Galaxy Unpacked 2025
One of essentially the most anticipated highlights of the occasion was Galaxy Unpacked 2025, held in Brooklyn. Members attended in particular person, being among the many very first to expertise the Galaxy Z Fold7, Galaxy Z Flip7 and the most recent AI improvements.
The occasion showcased Samsung’s imaginative and prescient for multimodal Galaxy AI — expertise that understands consumer intent, responds seamlessly and delivers actually customized experiences. It marked one other step ahead in Galaxy AI’s evolution right into a trusted companion in on a regular basis life.
▲ Members attending and experiencing Galaxy Unpacked 2025 firsthand.
▲ Members in a hands-on session with the merchandise on the Experience Zone after Galaxy Unpacked 2025.
Samsung Members Stars Florencia Danloy (Argentina) mentioned, “The Galaxy Z Fold7, which I first skilled in New York, featured a a lot slimmer and extra refined skilled design. I might instantly really feel the distinction the second I held it in my hand.
Following Galaxy Unpacked 2025, members visited the Galaxy Experience Space, the place they engaged in hands-on actions that includes AI-based multitasking and Google Gemini Live — introduced in artistic methods impressed by Korean tradition.
Sophia Hwang, EVP and Head of Retail group, Mobile eXperience (MX) Business at Samsung Electronics, mentioned, “We hope you’ll take this opportunity to experience the innovation of our latest Galaxy products throughout the Galaxy Experience Space and share your insights with Samsung Members communities around the world.”
▲ Members exploring the Galaxy Experience Space.
▲ Group picture taken after EVP Sophia Hwang’s welcoming speech.
Members and #WorkforceGalaxy Shape Stories Together
The workshop introduced Members and #WorkforceGalaxy collectively for a significant change of Galaxy information and content material creation insights. Drawing on their particular person strengths, they collaborated on the following day’s group mission — discussing Galaxy’s new options, planning storylines and deciding on key New York landmarks that might greatest seize their artistic messages.
▲ Members and #WorkforceGalaxy planning their content material shoot collectively.
An ‘Epic Tour’ With the New Galaxy Devices in New York
Set in opposition to the city backdrop of New York City, the ‘Epic Tour’ supplied Members an opportunity to creatively expertise the Galaxy Z Fold7 and Galaxy Z Flip7.
From creatively reinterpreting Broadway posters utilizing AI to capturing distinctive moments at metropolis landmarks…
