Samsung Electronics has launched “Why Samsung,” a worldwide marketing campaign that highlights 4 core values that set the corporate’s residence home equipment aside: Bespoke AI, SmartThings,1 Security and Reliability.
The marketing campaign goals to ship these core values and the messages behind them to shoppers in over 50 nations via numerous digital platforms, together with Samsung.com, YouTube and social media channels, starting October 20.
To kick off the marketing campaign, Samsung launched a video that highlights the modern AI applied sciences behind Bespoke AI. Samsung’s fridges, ovens and different residence home equipment work collectively to create an clever AI kitchen. Products just like the all-in-one washer-dryer ship optimized efficiency for each cycle, whereas the robotic vacuum cleaner offers personalised experiences tailor-made to customers’ life and wishes.
Robust safety ensures customers can take pleasure in their good home equipment with confidence.2 In specific, Knox offers thorough safety from malware and exterior threats. Also, SmartThings, with its unparalleled connectivity, serves because the central engine of the AI residence.
Samsung continues to strengthen the standard, sturdiness, and customer support of its residence home equipment to make sure lasting reliability all through every product’s lifecycle. Leveraging its aggressive edge in key parts reminiscent of compressors and motors, the corporate additional elevates the person expertise by providing the Home Appliance Remote Management (HRM) service3 — now out there in additional than 120 nations4 — and offering as much as seven years of free One UI upgrades5 that maintain merchandise updated with the newest AI options and safety enhancements.
“The ‘Why Samsung’ campaign brings together what truly defines Samsung appliances — innovative Bespoke AI, seamless SmartThings connectivity, trusted Knox security, and lasting reliability,” mentioned Jessie Song, Vice President and Head of Marketing Group at Digital Appliances (DA) Business, Samsung Electronics. “Moving forward, we will continue to deliver compelling messages to consumers worldwide about why they should choose Samsung appliances.”
Samsung Newsroom will likely be presenting a sequence of 4 interviews that delve into every of those core values.
