Samsung Electronics has launched an array of its new sequence of QLED 4K and 8K TVs in Taiwan, waging up its advertising and marketing campaigns to tackle rivals LG Electronics and Sony for securing one of many top-two TV vendor rankings within the native market.
The new choices embrace 75- and 82-inch 8K fashions and different 4K fashions in sizes starting from 43-72 inches.
Although TV gross sales in Taiwan have been rising slowly lately because of excessive penetration charges, demand for large-size and high-resolution fashions has continued rising, making the large-size phase a predominant battlefield within the native market, stated Lin Sheng-ping, vp of client electronics enterprise unit at Samsung Taiwan.
Samsung managed to double gross sales of its 75-inch and above sizes of TVs within the native market and took an over 40% share within the phase in 2018, Lin revealed, including that the corporate goals to proceed to double its shipments in 2019, with the corresponding gross sales worth growing at a double-digit charge.
Samsung will even deal with selling 8K TVs, aiming at changing into the highest vendor within the phase, Lin added.
In addition to that includes 8K sensible quantum processors developed in home and direct-type backlit modules for optimizing picture and sound results, Samsung’s new TV sequence merchandise additionally help AirPlay 2 know-how, Lin said.
Sales of 8K TVs in Taiwan have been lower than 100,000 items in 2018, and are anticipated to achieve about 300,000 items in 2019, in response to an trade estimate.
Samsung launches new QLED 8K TVs in Taiwan
Photo: Max Wang, Digitimes, April 2019
