Samsung lately introduced that it has joined the Alliance for Open Media (AOMedia), a nonprofit group fashioned by main web and media know-how corporations which intends to outline and develop open requirements for media compression and supply over the online.
Streaming media consumption continues to develop, engaging new customers to the web and offering everybody with extra methods to have interaction with on-line media companies and content material. New applied sciences from digital actuality and 360-degree video to on-line gaming and leisure all have the potential to supply customers richer 4K and past photos with a wider vary of colours at sooner speeds. AOMedia’s AV1 tackles the difficult technical hurdles to allow this development – whereas utilizing compression to cut back information calls for. By becoming a member of AOMedia on the highest degree, Samsung will straight take part in increasing adoption of AV1 to assist carry higher media experiences to clients and their units world wide.
“Samsung is a recognized pioneer in next-generation multimedia and video compression technology and an active contributor to the international video coding standards. We are committed to fostering innovation through openness,” mentioned Seunghwan Cho, Executive Vice President of Samsung Research, the superior R&D hub of the corporate’s SET enterprise (finish merchandise). “We’re excited to join AOMedia to help open up new possibilities to use AV1 open-source, cross-platform, online video in ways that will optimize today’s ecosystem to meet the increasing demands of next-generation users.”
As an AOMedia member, Samsung joins the ranks of fellow board members Amazon, ARM, Cisco, Facebook, Google, IBM, Intel, Microsoft, Mozilla, Netflix, NVIDIA and others.
“We’re tremendously excited to welcome Samsung to the Alliance for Open Media. Samsung is joining AOMedia at a critical time as adoption and use of AV1 picks up throughout the video ecosystem,” mentioned AOMedia Vice President of Communications and Membership, and Director at Google. “We look forward to collaborating with Samsung to accelerate development and adoption of AV1 and future media technologies.”
Created on the outset for {hardware} optimization, the AV1 specification, reference code, and bindings can be found for instrument makers and builders to design into merchandise at https://aomedia.org/av1-features/get-started/.
