Three-year partnership with museum in Amsterdam delivers enhanced customer expertise powered by Samsung Galaxy S25+ smartphones
Samsung Electronics right now introduced a three-year partnership with the Van Gogh Museum in Amsterdam, forging a daring new convergence of inventive expression and cutting-edge expertise. As a part of this collaboration, the museum’s renewed audio tour — powered by Galaxy S25+ — presents guests revolutionary methods to interact with the world’s largest assortment of Vincent van Gogh’s paintings.
“We believe technology should open doors to inspiration and connection,” stated Sean Yun, President and CEO of Samsung Electronics Benelux. “Our partnership with the Van Gogh Museum is a powerful example of how mobile innovation can bring cultural experiences to life in more intuitive and personal ways for people everywhere.”
Officially launched on June 10, the Van Gogh Museum’s redesigned audio tour makes use of 1,600 Galaxy S25+ smartphones to ship an upgraded storytelling expertise, changing the earlier audio tour {hardware} with a extra compact, light-weight and user-friendly interface. Visitors additionally profit from clearer voice audio and enhanced show high quality — which allow wealthy, detailed visuals.
As a part of the long-term imaginative and prescient for this partnership, Samsung and the Van Gogh Museum are engaged on additional upgrades to the audio tour that may combine Samsung’s famend Galaxy AI options for a extra customized customer expertise.
To commemorate this multi-year collaboration, Samsung will launch Van Gogh Museum branded instances created solely for Galaxy smartphones. The designs are impressed by Vincent van Gogh’s well-known work together with the Sunflowers and his self-portrait. These promotional objects shall be out there for buy at Samsung Experience Stores and the Samsung Online Store within the Netherlands, in addition to on the Van Gogh Museum retailer and its on-line retailer.
“At the Van Gogh Museum, we aim to be at the top of our game and in response to our own times, and to do so in our own innovative way,” stated Emilie Gordenker, Director of the Van Gogh Museum. “We are delighted to collaborate with Samsung as a technology partner to make the museum experience even more engaging.”
About the Van Gogh Museum Amsterdam
The Van Gogh Museum in Amsterdam holds the world’s largest assortment of works by Vincent van Gogh, together with over 200 work, practically 500 drawings, and greater than 700 letters. The everlasting assortment takes guests on a journey by way of his life, revealing the concepts and ambitions behind his artwork. Each yr, the museum attracts guests from all over the world and reaches thousands and thousands extra by way of its web site and social media channels — together with Facebook, Instagram, YouTube and LinkedIn.
