Partnership expanded with the supply of 23,000 good signage shows and distant administration software program that modernized Toyota dealerships worldwide
Record-breaking 38.8% world business show market share in Q2 2025 marks the most recent milestone in its 17 consecutive years of management
Samsung Electronics at the moment introduced the enlargement of its partnership with Toyota Motor, one of many world’s top-selling automakers, which is able to convey Samsung’s Smart Signage options to further Toyota dealerships in key markets. This enlargement follows the profitable large-scale digital transformation of 1,250 dealerships throughout 40 international locations accomplished in early 2025 in Europe.
As automotive patrons more and more transfer between on-line analysis and in-person visits, the partnership goals to create a seamless and linked buyer journey by remodeling conventional dealerships into dynamic, digitally enhanced environments.
“The trend of digitalizing car dealerships is accelerating globally, and digital signage is playing a key role in that shift,” mentioned Hoon Chung, Executive Vice President and Head of Enterprise Business staff, Visual Display (VD) Business at Samsung Electronics. “Through our partnership with Toyota Motor, we’re proud to deliver innovative solutions that amplify the car-buying process for customers worldwide. We’re also committed to developing differentiated technologies tailored to the needs of globally diverse markets.”
Enhancing the Toyota Dealership Experience
Samsung has already deployed roughly 23,000 Smart Signage shows in Toyota dealerships throughout Europe, the Middle East and the Commonwealth of Independent States (CIS), marking one of many firm’s most complete business signage initiatives to this point.
A spread of Samsung touchscreens and indoor LED shows are put in throughout key areas of Toyota’s digital dealerships, together with reception, session cubicles, car show zones and buyer lounges. These merchandise embody the QMC Series, a 4K UHD show lineup starting from 43 to 98 inches, that includes a non-glare panel, uniform bezels for seamless portrait or panorama use, and EPEAT1 Silver certification for environmental efficiency.
Toyota digital dealership clients can browse car fashions, view product specs and discover obtainable gives immediately by means of Samsung Smart Signage shows. Touch-enabled interfaces enable for real-time customization, serving to guests construct their ideally suited car configuration on display. These digital instruments help a extra interactive and environment friendly buying expertise, enabling employees to shift their focus from routine product explanations to extra personalised buyer conversations.
Remote Management With Enterprise-Grade Security
All digital dealership shows are supported by MagicINFO™, Samsung’s all-in-one distant machine administration resolution, which allows Toyota groups to observe display efficiency and troubleshoot points throughout its show community from a centralized dashboard. This setup helps management {hardware}, decrease downtime and guarantee constant show operation with out the necessity for on-site help.
Built with enterprise-grade safeguards, MagicINFO is licensed beneath ISO/IEC 27001:2022 and ISO/IEC 27701:2019 by the British Standards Institution (BSI),2 underscoring Samsung’s dedication to safe and privacy-focused digital signage administration.
“Bringing Samsung’s digital signage into our dealerships has added real value at every point of the customer journey,” mentioned Dirk Christiaens, Business Transformation and Brand Experience Manager at Toyota Motor Europe. “There are a number of phases to the car-buying journey, and we should talk the fitting data on the proper time to ship an amazing buyer expertise. The potential to remotely handle our shows in actual time by means of MagicINFO has tremendously elevated buyer engagement throughout our digital…
