European Galaxy customers acquire entry to a rising catalog of high cellular titles with no downloads required, beginning in U.Ok. and Germany
Redesigned Mobile Gaming Hub expertise coming later this 12 months
Samsung Electronics at present introduced the growth of its cellular cloud gaming platform into the European market, giving extra gamers instantaneous entry to high cellular video games on their Galaxy units with out the necessity for downloads or installations. The beta rollout has begun, beginning with the U.Ok. and Germany. This phased launch introduces entry to a rising catalog of premium cellular titles, making it simpler than ever for extra gamers to leap in, uncover and play.
“Nearly a year ago, we officially commercialized our mobile cloud gaming platform in North America. Since then, it has quickly become a preferred distribution channel for our partners to reach millions of Galaxy device owners,” mentioned Seline Sangsook Han, EVP of Service Business Team, Mobile eXperience (MX) Business at Samsung Electronics. “With cloud-first features that allow players to instantly jump into games and smarter discovery tools, we’re helping games and services reach new audiences, boost engagement and improve retention. Now we’re expanding that access to Europe.”
Samsung’s Mobile Gaming Hub can also be being redesigned because the central vacation spot to recreation on Galaxy units. Later this 12 months, gamers can count on extra methods to find video games throughout each style, together with new improvements that make the Mobile Gaming Hub extra intuitive, linked and social than ever earlier than.
Proven Cloud Gaming Technology Delivers Powerful Growth for Partners
Samsung’s cellular cloud gaming platform is collaborating with Moloco, the AI efficiency promoting firm that drives constantly sturdy outcomes for cellular recreation advertisers by Moloco Ads, an AI-powered promoting platform constructed to ship actual enterprise outcomes for cellular entrepreneurs. Advertisers constantly see higher 30-day return on advert spend (ROAS) over the course of a six-month marketing campaign.
“As an AI performance advertising company, Moloco helps mobile app publishers and marketers drive growth and monetization through AI-powered solutions that deliver measurable results in a privacy-first environment,” mentioned Ikkjin Ahn, CEO at Moloco. “Our partnership with Samsung enables us to acquire higher-quality users for the Samsung cloud gaming platform more efficiently, showcasing how our AI models maximize both ROAS and user engagement across Moloco’s global ecosystem of mobile apps.”
SpinX Games has run a number of person acquisition campaigns on Samsung’s cellular cloud gaming platform with Moloco Ads. These campaigns resulted in a 100% larger 30-day ROAS for comparable campaigns, showcasing the worth of cloud distribution and robust potential for long-term funding worth.
“Launching a portfolio of our games through Samsung’s cloud gaming platform has proven the power of instant access, removing barriers and allowing players to jump into the action with just one tap,” mentioned Cameron Zhang, CEO at SpinX Games. “The early results have been impressive and clearly highlight the value of cloud-based distribution, making Samsung’s Galaxy platform a key part of our user acquisition strategy.”
These outcomes reinforce the facility of pairing seamless recreation entry with good advert expertise to drive long-term person worth and marketing campaign efficiency at scale, cementing Samsung’s cellular cloud gaming platform as a important component to driving developer and writer success.
This information comes as Samsung enacted modifications to its public phrases earlier this 12 months, introducing an 80/20 income share mannequin for video games on the Galaxy Store. The new mannequin, which incorporates titles constructed on the corporate’s unique cellular cloud gaming platform, places extra funds again into the palms of builders and publishers to effectively develop and scale their enterprise, whereas offering…
