Expansive 71.8-meter-wide LED show is ready to captivate onlookers with breathtaking visuals, redefining the customer expertise in Myeongdong
Samsung Electronics immediately introduced the set up of its Outdoor LED Signage XHB Series (P8) on the flagship location of Shinsegae Department Store in Seoul, South Korea. Unveiled in the course of the “2024 Lights Up SEOUL, KOREA” occasion immediately, the set up is ready to determine Myeongdong Square in Seoul as Korea’s new premier landmark, that includes a shocking media lighting show that illuminates the center of Seoul’s iconic procuring district.
“Our LED displays present unlimited possibilities for places like Myeongdong to bear new elements of cultural significance,” mentioned Hoon Chung, Executive Vice President of the Visual Display Business at Samsung Electronics. “This installation gives us an opportunity to showcase in the biggest way possible that our outdoor digital displays are built to engage, built to deliver impactful content, and built to last.”
Located throughout the Myeongdong Special Tourist Zone Area, Shinsegae Department Store is uniquely positioned as a free out of doors promoting zone that permits inventive and expansive installations. Samsung’s huge out of doors LED signage that includes an anamorphic 8K show, wraps across the complete outer wall of the constructing, measuring 71.Eight meters in width and 17.9 meters in top — equal in dimension to a few basketball courts.
Spanning a complete space of 1,285 sq. meters, the show is designed for resilience in harsh climate, that includes an IP66 ranking for mud and water resistance, and UL 48 and UL 746C certifications1 for year-round sturdiness. The set up is engineered for prime visibility and vibrant coloration accuracy, with assist for HDR10+ know-how to ship sharp distinction and wealthy visuals. With a max brightness of 8,000 nits,2 the show ensures distinctive readability even in direct daylight. Its excessive refresh fee of seven,680Hz minimizes flicker and the moiré impact,3 guaranteeing a secure show that continues to be visually crisp, even by way of digital camera lenses.
Samsung’s observe document of success with digital signage spans distinguished venues worldwide. In South Korea, Samsung supplied the nation’s largest ever high-definition LED signage to Coex SM Town, whereas transformative installations at New York’s Citi Field and Houston’s Minute Maid Park set new requirements for in-stadium shows. At Citi Field, Samsung put in the most important scoreboard in skilled baseball, that includes over 29,800 sq. toes of LED screens that immerse followers within the motion from each angle. Similarly, at Minute Maid Park, Samsung’s high-definition LED know-how redefined the fan expertise with huge out of doors shows and a dynamic new fundamental scoreboard, all designed to reinforce the joy of the sport.
In Myeongdong, the brand new set up is not going to solely host partaking ads and dynamic video content material, but additionally rework into a panoramic annual Christmas media façade, making a festive ambiance for guests.
“Shinsegae’s media façade, beloved by global customers for the past 10 years, has now been recreated as Shinsegae Square. This transformation paves the way for it to become an iconic landmark of Seoul, making it not only a must-visit attraction but also a central hub for K-culture. We are excited to partner with Samsung to bring our customers unique experiences that blend heritage and digital technology,” Shinsegae spokesperson mentioned.
Samsung’s Outdoor LED Signage is famend for distinctive efficiency in demanding environments, evidenced by award-winning deployments at iconic venues reminiscent of Inglewood, California’s SoFi Stadium, which boasts the world’s largest LED videoboard ever constructed for sports activities, and the Formula 1 Las Vegas Grand Prix, the place Samsung put in a 481-foot-long rooftop LED show within the form of the F1 emblem. As Myeongdong…
