Samsung Electronics has been named one of the best model in Asia in 2019 for the eighth yr in a row, in line with outcomes from ‘Asia’s Top 1000 Brands’ annual on-line survey carried out by Campaign Asia-Pacific in collaboration with Nielsen.
The rating – which aggregates views from throughout 15 main product classes together with automotive, retail, F&B and client electronics – relies on client insights and affords a transparent measure of probably the most extremely regarded model names at the moment.
Samsung grew to become primary throughout six classes, together with probably the most mobile-friendly model, the strongest native model, and the model with the values that finest align with these of respondents.
This yr’s Top 1000 Brands survey additionally noticed Samsung popping out prime within the cell phone, TV producer and sensible residence expertise classes.
The examine explores client attitudes in 14 markets in Asia. To guarantee an correct illustration via this examine, the survey targets age, gender and month-to-month family earnings to ascertain a balanced survey panorama.
Survey Methodology
Asia’s Top 1000 Brands aggregates knowledge from a web based survey developed by Campaign Asia-Pacific and world data and insights supplier Nielsen. The survey was carried out between March 13 and April 10, 2019. The examine explores client attitudes in 14 markets: Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, New Zealand, the Philippines, Singapore, South Korea, Taiwan, Thailand and Vietnam. Research depends on a complete of 400 respondents in every market. In Japan, India and China, members quantity 800, 1200 and 2000, respectively. To be consultant of market populations, survey quotas goal age, gender and month-to-month family earnings.
The examine encompasses 15 main classes: alcohol; attire and equipment; automotive; drinks; client electronics; courier companies; monetary companies; meals; residence home equipment; family and private care; media and telecommunications; eating places; retail; sports activities properties; and transport, journey and leisure. Within these main classes there are 81 sub-categories. Categories and sub-categories change a bit annually. The foremost tweaks this yr had been: Removed Digital Experience sub-category underneath Consumer Electronics Changed Toothpaste sub-category underneath Household & Personal Care to “Dental Care” Added Toys & Games sub-category underneath Household & Personal Care.
Participants gave their response to the next questions:
- Question 1: “When you think of the following category, which is the best brand that comes to your mind? By best, we mean the one that you trust the most or the one that has the best reputation in this category.”
- Question 2: “Apart from the best brand that you entered, which brand do you consider to be the second best brand in the category?”
