Samsung Electronics introduced right now that it has maintained the quantity six rank in Interbrand’s “Best Global Brands 2019” listing with a model worth of $61.1 billion – attaining a two p.c improve in model worth.
Major components that performed a essential function in Samsung’s development had been:
• Continuous launches of modern merchandise that swimsuit shoppers’ new way of life, tendencies, and desires together with the BESPOKE fridge, Sero TV, and Galaxy Fold
• Strong development potential primarily based on future innovation applied sciences together with 5G, AI, IoT and the automotive enterprise
• Global primary place within the semiconductor reminiscence market and expertise management within the business
Samsung’s cell enterprise has saved up with profitable launches within the Galaxy sequence. The firm led the business within the foldable smartphones class by launching Galaxy Fold, and continued its effort in resonating with shoppers with Samsung’s model story “Do What You Can’t”. Its visible show enterprise, a market chief for 13 consecutive years, not solely offered new viewing experiences for shoppers by QLED 8K and MicroLED shows, but additionally additional mirrored shoppers’ life by introducing The Sero, The Frame and The Serif. In digital home equipment, Samsung has maintained its premium market management place in each fridges and washing machines and went on to launch modern new merchandise with differentiated client advantages equivalent to BESPOKE.
Spearheading superior 5G expertise, Samsung launched its first 5G smartphone. Its 5G expertise additionally assumes a big function in making AI and IoT extra tangible and realizable. It has additionally accelerated the autonomous car period with its incomparable velocity.
Samsung’s semiconductor reminiscence enterprise strengthened its market presence this 12 months by starting mass manufacturing of the business’s first 12-gigabit (Gb) LPDDR5 cell DRAM and its sixth-generation V-NAND which options the business’s first 100+ layer single-stack design. Furthermore, Samsung has been repeatedly investing in R&D and increasing manufacturing services within the system semiconductor subject.
Samsung’s market management and funding in innovation additionally contributed to this 12 months’s profitable analysis. The firm’s investments weren’t restricted to in-house R&D, but additionally included efforts to broaden its product ecosystem by strategic partnerships, in addition to funding in startups which have cultivated new enterprise alternatives in quite a lot of fields, together with the automotive business.
“We are excited that our constant efforts to provide meaningful innovations that delight consumers and help them live better lives have been well received,” mentioned YH Lee, CMO of Samsung Electronics. “To further enhance our brand, we will continue to listen and learn from our consumers as well as lead changes in society through innovation, so that we can all thrive together.”
Following this 12 months’s announcement of Interbrand’s Best Global Brands, the Best Global Brands summit will probably be held in New York City on October 23.
Samsung Electronics’ Growth in Brand Value
| Year | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 |
| Brand Value (USD; in hundreds of thousands) |
39,610 | 45,462 | 45,297 | 51,808 | 56,249 | 59,890 | 61,098 |
| Brand Rank | 8 | 7 | 7 | 7 | 6 | 6 | 6 |
