On March 20, Samsung Electronics’ seven campuses in Korea and 31 gross sales branches all over the world joined collectively to contribute to Earth Hour, a worldwide lights-out marketing campaign from the World Wildlife Fund (WWF). By switching off the lights for one hour, the corporate hopes to boost consciousness about environmental points and vitality inequality, significantly in areas affected by energy shortages.
This is the third yr that Samsung has taken half within the initiative, with the corporate increasing participation in Korea from one to seven campuses. While the WWF occasion takes place on a Saturday, Samsung selected to conduct its occasion on a weekday night so as to attenuate CO2 emissions. The firm saved roughly 5.7 tons of CO2 within the course of, which is equal to the quantity that round 870 30-year-old pine timber can take in over the course of a yr.
In addition to the lights-out marketing campaign, in April the corporate will ship 1,200 solar-powered LED lanterns assembled by worker volunteers to areas with out electrical energy, together with villages in Vietnam and Malawi. The supplies for the lanterns had been bought with cash saved by turning out the lights for the marketing campaign and the lanterns are anticipated to assist these in rural villages with out electrical energy proceed their lifestyle after darkish.
Kyungbin Chun, Head of Samsung’s Global CS Center, acknowledged: “We will continue this meaningful campaign to raise awareness on global environmental issues and present the light of hope to regions suffering from power shortages.”
The WWF’s Earth Hour marks its 13th anniversary this yr. The occasion is held on the final Saturday of March with a purpose to elevate consciousness in regards to the risks of local weather change and encourage folks worldwide to take motion for the planet.
