Company acknowledged for creating groundbreaking campaigns that mix expertise and storytelling to ship significant experiences for shoppers
Samsung Electronics at the moment introduced that it has been honored because the 2025 Advertiser of the Year by Spikes Asia, the oldest and most prestigious award for creativity and advertising and marketing effectiveness within the APAC area.
This recognition highlights Samsung’s continued dedication to fixing challenges for shoppers with modern and impactful expertise options, which is dropped at life by pioneering campaigns and forward-thinking initiatives that join with audiences in significant methods. The win marks Samsung Electronics’ second time receiving Advertiser of the Year at Spikes Asia, with the primary awarded in 2017.
“We are extremely honored to receive this prestigious award. As a company with deeply rooted beliefs in openness, we strive to reflect this ethos in everything we do. This recognition is especially meaningful as we continue to expand our openness storytelling through innovative technologies and marketing experiences that make a positive impact on both people and the industry as a whole,” mentioned Stephanie Choi, EVP & Head of Marketing, Mobile eXperience Business, Samsung Electronics. “By blending technology and storytelling to create deeper connections with consumers, we have worked alongside our amazing agency partners to bring our brand values to life in exciting ways – engaging, inspiring and redefining what’s possible in advertising. We’re thrilled our efforts have been recognized and remain committed to delivering even more impactful experiences to our audiences.”
Consistently delivering groundbreaking inventive campaigns over time, Samsung stays one of the crucial awarded firms at Spikes Asia. Taking dwelling 4 awards throughout a number of classes in 2024 at Spikes Asia, the “Try Galaxy Fold” marketing campaign revolutionized the way in which shoppers have interaction with foldable expertise. By permitting customers to sync two telephones aspect by aspect, the marketing campaign supplied curious shoppers with a hands-on expertise of the Galaxy Z Fold’s expansive show and intuitive interface optimized for seamless multitasking. Taking dwelling a Gold Spike and Silver Spike in Brand Experience & Activation, a Digital Craft Silver Spike and a Direct Bronze Spike, this modern marketing campaign bolstered the model values of Galaxy and actually resonated with shoppers to create stronger consideration of foldable smartphones shifting ahead.
Samsung’s “Flipvertising” marketing campaign – which garnered the Grand Prix in each the Creative Data and Direct classes in 2023 – emphasised the model’s ongoing dedication to excellence in inventive promoting. The marketing campaign took a novel strategy to succeed in audiences by enabling them to take possession of their very own search expertise. By flipping conventional promoting ideas on their head, Samsung empowered its Gen Z viewers to find an natural, rewarding journey with the Galaxy Z Flip4, demonstrating Samsung’s experience in delivering charming but genuine campaigns.
“Samsung’s groundbreaking work in blending technology with creativity continues to push the boundaries of what’s possible in marketing. Its ability to connect with audiences in such a meaningful way reflects the future of the industry, and we are proud to recognise it as the 2025 Advertiser of the Year,” mentioned Simon Cook, CEO, LIONS and Spikes Asia. “Its achievements inspire marketers globally, and this award acknowledges the incredible impact its campaigns have made across APAC and beyond.”
The Advertiser of the Year Award will likely be introduced to Stephanie Choi, EVP & Head of Marketing, Mobile Experience Business, Samsung Electronics on the 2025 Spikes Asia Awards ceremony which can happen on the Swissôtel The Stamford in Singapore on Thursday, April 24, 2025.
…
