Samsung Electronics right this moment introduced that it ranks because the world’s No.1 TV model for the 20th consecutive yr — marking twenty years as the worldwide chief within the tv {industry}.
Samsung had held the highest place within the international TV market since 2006, and, in accordance with market analysis agency Omdia, the corporate recorded a 29.1% share of the worldwide TV market in 2025. This achievement reinforces Samsung’s management throughout premium, ultra-large and next-generation show applied sciences.
Samsung led the premium phase priced over $2,500 with a 54.3% market share, pushed by Neo QLED, OLED, and life-style TVs. It additionally maintained its lead within the phase over $1,500, holding a 52.2% market share.
“When consumers choose a TV, they’re choosing a brand they can trust for years to come,” mentioned SW Yong, President and Head of the Visual Display (VD) Business at Samsung Electronics. “Our 20-year leadership in the global TV market reflects that trust — built on decades of engineering excellence and premium innovation.”
20 Years of Industry-Defining Innovation
Since first reaching the No.1 place in 2006 with its design-led Bordeaux TV, Samsung has persistently innovated to reshape the tv {industry}:
- 2009: The firm accelerated the worldwide transition to LED TVs, setting new requirements for slimmer, extra energy-efficient shows.
- 2011: The introduction of Smart TVs additional reworked televisions into related leisure platforms, increasing their function past conventional viewing.
- 2015: The Serif reimagined how TVs combine into residing areas by introducing a design-focused TV that positioned the display screen as an announcement piece throughout the dwelling.
- 2017: The firm launched The Frame, pioneering the Art TV class by reworking the tv right into a customizable digital artwork canvas.
- 2017: In premium image high quality, Samsung continued to set {industry} benchmarks with the introduction of QLED TVs powered by quantum dot expertise.
- 2018: 8K TVs delivered over 33 million pixels — 4 instances the decision of 4K.
- 2020: Samsung launched MICRO LED expertise, advancing self-emissive show innovation and setting new requirements for brightness, distinction and colour accuracy in ultra-large screens.
Through steady developments in image high quality, good performance and show innovation, Samsung has performed a defining function in establishing right this moment’s premium TV requirements.
Strengthening Leadership in Premium and Next-Generation TVs
Building on its legacy of innovation, Samsung continues to evolve its premium TV portfolio with expanded Micro RGB fashions, advancing its next-generation show applied sciences and reinforcing management in high-performance screens. The firm additionally continues to reinforce its OLED and Neo QLED lineups, delivering premium image high quality, ultra-large display screen choices and differentiated show efficiency.
Samsung is increasing its Mini LED choices as nicely, bringing enhanced brightness, distinction and precision management to a wider vary of display screen sizes and value tiers to increase superior show efficiency throughout its lineup. At the identical time, continued funding in AI-powered TVs integrates superior processors and clever options that optimize image, sound and personalization in actual time.
With twenty years of confirmed international management, Samsung stays one of the persistently acknowledged and trusted TV manufacturers worldwide — providing industry-leading expertise throughout a number of value tiers, display screen sizes and show improvements.
