Samsung leads premium and ultra-large TV markets whereas pioneering AI-powered TV innovation
Samsung Electronics in the present day introduced that it has secured its place as the worldwide chief within the TV marketplace for the 19th consecutive yr.
According to market analysis agency Omdia, Samsung achieved a 28.3% market share within the world TV market in 2024, sustaining the primary rating it has held since 2006. This continued success is pushed by the corporate’s dedication to premium and ultra-large display screen innovation, in addition to the introduction of cutting-edge, AI-powered TVs.
“Samsung’s 19-year reign as the global TV market leader has been made possible by the trust and support of our customers,” stated Hun Lee, Executive Vice President of Visual Display Business at Samsung Electronics. “We will continue to shape the future of the TV industry with innovations like AI-powered TVs, delivering products and services that meaningfully enrich people’s lives.”
▲ Samsung Electronics secured its place as the worldwide chief within the TV marketplace for the 19th consecutive yr (Source: Omdia , Feb-2025. Results will not be an endorsement of Samsung)
Dominance within the Premium and Ultra-Large TV Segments
Samsung solidified its management within the high-end TV market, notably within the premium ($2,500+) and ultra-large (75-inch and above) segments:
- Premium ($2,500+) TVs – Samsung captured a 49.6% market share, accounting for almost half of the worldwide premium TV market.
- 75-inch and above – Samsung led the ultra-large class with a 28.7% market share.
QLED and OLED TV Success
Samsung additionally maintained its management within the QLED and OLED segments, reinforcing its dominance within the premium TV business:
- QLED TVs – With 8.34 million items bought, Samsung commanded a 46.8% market share, additional strengthening its management on this class. The world QLED market additionally noticed important development, surpassing 10% of complete TV gross sales for the primary time.
- OLED TVs – Samsung’s OLED gross sales reached 1.44 million items in 2024, securing a 27.3% market share. This marks a year-over-year (YoY) enhance of 42% and 4.6% in unit gross sales and market share, respectively, reflecting sturdy shopper demand for Samsung’s OLED improvements.
Transforming Home Entertainment With AI and Art
At CES 2025, Samsung unveiled Vision AI, a breakthrough in AI-powered screens that extends past conventional leisure. By analyzing person preferences, intent and habits, Vision AI delivers a seamlessly customized viewing expertise that shapes the way forward for sensible dwelling shows.
Samsung can be increasing its Samsung Art Store — initially out there solely on The Frame — to Neo QLED and QLED fashions this yr, offering extra shoppers with entry to a customized digital artwork expertise.
