Company achieves No.1 market share throughout 19 European international locations in 2024, in response to Euromonitor
Samsung Electronics in the present day introduced that it achieved the best market share within the European microwave section in 2024, sustaining its No. 1 place for the tenth consecutive 12 months.1
According to information analytics firm Euromonitor International, Samsung was ranked as Europe’s No. 1 promoting microwave model primarily based on microwave gross sales quantity in 2024. With this outcome, Samsung has held the highest spot yearly since 2015.
“Samsung’s success in the European microwave market comes from our ability to align with what consumers value — a balance of design and intuitive usability,” mentioned Taehwan Hwang, EVP and Head of the Sales & Marketing Team for the Digital Appliances Business at Samsung Electronics. “We will continue to lead the market by leveraging our strengths in smart connectivity and premium design.”
Making Design and Innovation Central to the Kitchen
Samsung has focused the European market with merchandise providing premium design, reflecting the curiosity of native customers in kitchen interiors. Since 2019, the corporate has supplied its Bespoke Microwave lineup, which options seven colours2 choices and a glass end, a mix that rapidly gained reputation throughout the area.
To additional improve on a regular basis comfort, Samsung launched the MW7300B All-in-one Microwave Oven in 2024. Thanks to its SmartThings3 compatibility, customers can monitor and management the microwave remotely4 with their smartphones, even when they aren’t within the kitchen. It can be operated utilizing voice assistants5 similar to Bixby,6 for a seamless, linked cooking expertise.
To discover out extra about Samsung’s microwave merchandise, go to Samsung.com.
1 Source Euromonitor International Limited; Consumer Appliances 2025ed, “microwaves” as per Passport definitions; Retail Volume Sales in Units, 2024 information
2 The obtainable colours could differ by nation. Once the colour of the panels has been chosen it can’t be modified once more.
3 Available on Android and iOS units. A Wi-Fi connection and a Samsung account are required. The SmartThings Energy and SmartThings Home Care companies are solely obtainable in sure international locations.
4 Only obtainable when the Smart Control button on the microwave oven is turned on with arms.
5 A Wi-Fi connection is required
6 Bixby is Samsung’s Internet of Things (IoT) voice assistant. Bixby service availability could range relying on the nation. Bixby acknowledges sure accents/dialects of English (US, UK, Indian), Chinese, Korean, French, German, Italian, Spanish and Portuguese. A Samsung account log-in and Wi-Fi connection are required.
