“Make the Wave” was began to cheer on athletes and encourage followers by sharing music on overcoming one’s limits and challenges
Samsung Electronics, an official sponsor of the 18th FINA World Championships Gwangju 2019, has launched the “Make the Wave” marketing campaign to encourage athletes and in addition encourage their followers by connecting them via inspiring music, based mostly on its model philosophy, “Do What You Can’t”.
Samsung Electronics appointed Simone Manuel because the ambassador for this yr’s marketing campaign, to encourage sports activities followers from all around the world to share music via social media. Simone Manuel gained a gold medal and set an Olympic report within the girls’s 100-meter freestyle on the 2016 Summer Olympics in Rio de Janeiro. As Samsung Electronics’ ambassador for the occasion, she’s going to share a message of encouragement and focus on pushing boundaries with out dropping hope amid tough circumstances, in addition to discuss concerning the songs and the music that encourage her and assist increase her efficiency.
As a part of the marketing campaign, particular occasions are deliberate for aspiring swimmers in Gwangju metropolis. Students might be supplied with an opportunity to be escorts for the water polo finals. They may also meet Kim Se-jin, an completed swimmer higher often called the “robotic leg swimmer,” who was a member of South Korea’s nationwide disabled swimming group.
“This campaign is designed to spread the heat of the competition with a variety of marketing activities, to share the stories of swimmers who are challenging themselves in working toward their dreams, and to cheer on one another through music, powered by our brand philosophy of ‘Do What You Can’t,’” stated Younghee Lee, Global CMO at Samsung Electronics. “I hope that everyone will enjoy the events throughout our ‘Make the Wave’ campaign.”
“I am glad to be able to share my stories and songs by participating in the ‘Make the Wave’ campaign, which corresponds with my can-do spirit. I hope all swimmers will leave the competition without any regrets and that sports fans will cheer on the athletes loudly,” stated Simone Manuel.
Samsung Electronics has arrange a 255-square-meter expertise zone within the athlete village, the place athletes will be capable to work together with different swimmers via uniform trade, birthday events and a Korean identify calligraphy occasion. Additionally, there might be alternatives to check out Samsung’s newest merchandise such because the Galaxy S10 sequence, AKG N700 headphones, ‘The Frame’ 4K TV, and Samsung Notebook 7.
Samsung Electronics, which has sponsored FINA since 2015, has been supporting the occasions with varied merchandise. For this yr’s occasions in Gwangju, along with the official sponsorship, Samsung is offering 1,996 fridges for the athlete village and the stadiums the place the competitions will happen.
The 18th FINA World Championships Gwangju 2019, which is able to kick off on July 12, is among the world’s top-five mega sports activities occasions, with competitions in six occasions – swimming, diving, excessive diving, water polo, creative swimming and open water swimming. About 7,266 aquatic sports activities athletes, officers, media, and International Swimming Federation officers from 193 nations have registered, an all-time excessive. More than 12,000 members are anticipated to assemble in Gwangju for the occasions, together with the World Masters Swimming Competition beginning on August 5.
Any sports activities fan can take part within the digital occasion on the official web site of Samsung Electronics to share their songs and cheer for the athletes. Those within the occasion can go to the official web page (www.samsung.com/fina2019), choose the music they’ve been impressed by when going through new challenges, and share it on their private social media with their very own album cowl. This occasion might be held from July 9 to August 18 throughout which 20 AKG N700 headphones and 41 Galaxy Buds might be given away via a fortunate draw.
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