Samsung Electronics immediately introduced that it has as soon as once more secured its place as Europe’s No. 1 promoting microwave model, marking eleven consecutive years on the high of the section.1
According to market intelligence agency Euromonitor International, Samsung recorded the very best microwave retail quantity gross sales in Europe in 2025. With this achievement, the corporate has maintained its place within the area yearly since 2015.
“Maintaining our No. 1 position in Europe for eleven consecutive years reflects our continued commitment to meeting the evolving needs of consumers,” stated Sang Jik Lee, EVP and Head of the Sales & Marketing Team for the Digital Appliances (DA) Business at Samsung Electronics. “By combining premium design with intuitive usability and smart connectivity, we will continue to strengthen our position in the European market.”
Samsung has persistently tailor-made its microwave portfolio to client preferences by including core options that improve kitchen comfort. One notable instance is CERAMIC INSIDE™, a ceramic-coated inside that’s straightforward to wash after cooking and helps protect its coloration over time, even when uncovered to excessive warmth or grease.2 In addition, the floor is as much as 24 occasions extra scratch-resistant than stainless-steel,3 supporting long-lasting sturdiness.
In 2024, Samsung expanded its choices with the good convection microwave oven, enhancing on a regular basis comfort by SmartThings compatibility.4 Users can monitor and management the microwave remotely by way of their smartphones,5 even when away from the kitchen. The equipment additionally helps voice management by assistants6 resembling Bixby,7 delivering a extra seamless and linked cooking expertise.
Building on this momentum, Samsung launched new grill and solo sort microwave oven fashions that includes a seamless stainless-steel design. Available in 32L and 23L capacities, the lineup permits customers to decide on the mannequin that most accurately fits their cooking habits and family measurement. Additionally, the unified stainless-steel end8 ensures visible concord inside trendy kitchen environments.
The new fashions are distinguished by recessed handles utilized to each the higher and decrease elements of the door, making them straightforward to open even when put in in enclosed areas resembling cabinets. In addition, the management panel includes a easy, streamlined UX that blends naturally into the general design whereas delivering intuitive usability.
