Samsung ranked fifth place with model worth of USD 62.three billion, a twelvefold enhance from its preliminary analysis in 2000
Samsung Electronics introduced at present that it has turn into quantity 5 within the Best Global Brands 2020 listing introduced by Interbrand, a world model consulting firm, with its largest-ever model worth of USD 62.three billion.
Despite the difficult enterprise setting introduced on world firms by COVID-19 in 2020, Samsung noticed a 2% rise in model worth from USD 61.1 billion in 2019 to USD 62.three billion this 12 months. Samsung ascended to the worldwide prime 5 in three years after reaching quantity six within the listing of Best Global Brands 2017.
The firm has been recording constant development by way of model worth since beginning in 43rd place in 2000 when Interbrand started publishing the Best Global Brands. Since getting into the highest ten with a quantity 9 rank in 2012, Samsung has continued its regular climb, reaching 6th place in 2017 and 5th place in 2020. Samsung’s transfer upwards in Interbrand’s listing of 100 Most worthy manufacturers on this planet was backed by the continual introduction of modern merchandise and implementation of broad advertising and marketing actions on the worldwide stage.
Response to COVID-19, CSR, innovation in lifestyle-related merchandise and continued funding in future development engines drive model worth
According to Interbrand, main elements that performed a crucial function in Samsung’s development had been:
- Rapid response to COVID-19 by world actions for company social accountability (CSR) and built-in world marketing campaign
- Company-wide actions devoted to sustainable growth
- Continuous launch of modern merchandise together with Galaxy Fold, The Terrace and BESPOKE fridge
- Consistent funding to steer the event of superior applied sciences, corresponding to Artificial Intelligence (AI), 5G and Internet of Things (IoT)
In response to COVID-19 repercussions, Samsung Electronics has made a number of donations in response to country-specific wants to assist communities overcome difficulties. Samsung additionally efficiently ran a world marketing campaign with the message, “Get through this together” on social media channels and out of doors billboards in Times Square in New York, Piccadilly Circus in London, Duomo di Milano in Italy and the Entertainment Building of Hong Kong as a part of its endeavors to interact and talk with customers in troublesome occasions. Additionally, Samsung garnered constructive suggestions with a marketing campaign the place images and tales submitted by customers by social media had been collected and made into video advertisements for out of doors show to cheer up customers around the globe. The COVID-19 campaigns had been launched in tandem with ongoing campaigns for Samsung’s CSR imaginative and prescient, Enabling People, and numerous education schemes for future generations, corresponding to Solve for Tomorrow, Smart School and Innovation Campus.
Samsung’s devotion to sustainability in all elements of enterprise administration additionally contributed to a lift in model worth, as demonstrated by the eco-friendly packaging for Samsung TVs and smartphone instances using recycled supplies.
Above all, unwavering efforts to attain innovation regardless of challenges posed by COVID-19 had been among the many most important contributors that drove the corporate’s development into the highest 5.
Samsung’s Mobile Communications enterprise has solidified its management within the 5G smartphone market and resonated with Generation Z with the Galaxy A collection and advertising and marketing actions such because the Awesome marketing campaign. The firm additionally demonstrated continued innovation by creating a brand new product class with the introduction of the Galaxy Z Flip. In the community enterprise, Samsung has established its place as a pacesetter in 5G, by pioneering new markets and increasing partnerships with companies in key markets such because the US and Japan.
In the Visual Display enterprise, Samsung has been main the TV business by launching of cutting-edge merchandise that mirror new…
