Samsung Electronics in collaboration with The Belvedere, introduced the discharge of 17 artworks on The Frame, out there completely via The Frame Art Store. True to the motto “art is for everyone,” the Austrian Gallery Belvedere is making a collection of its most well-known artworks out there within the Samsung Art Store. Some of the highlights of this assortment are “The Kiss” by Gustav Klimt, “Windows” by Egon Schiele, “Early Spring in the Wienerwald” by Ferdinand Georg Waldmüller and “Blooming Poppies” by Olga Wisinger-Florian.
The Belvedere’s artwork assortment contains works starting from the Middle Ages to the current day. In the Baroque atmosphere of Belvedere Palace, the museum presents the world’s largest assortment of Gustav Klimt work in addition to distinguished works from the intervals of Viennese Biedermeier, Austrian Baroque, Vienna round 1900, and French Impressionism. Samsung’s The Frame is bringing a collection of 17 artworks by 9 artists—the highlights from the gathering—for viewing within the consolation of the house.
“Art needs strong partners. This project shows how fruitful it can be for all parties to have a cooperation between technology on the one hand and art and museums on the other. Together with Samsung, we are making it possible to make art more accessible to an international audience – and in doing so cementing our conviction that art is for everyone,” stated Wolfgang Bergmann, CFO at Belvedere. “The trend towards digitalization and the possibilities that Samsung offers are of great benefit to us in this regard. Of course, there is no replacement for seeing the original. And the Samsung’s The Frame Art Store inspires people to do just that.”
“We are excited to provide globally renowned works of art in The Frame’s Art Store in partnership with the Belvedere,” stated Simon Sung, Executive Vice President and Head of the Sales & Marketing Team of the Visual Display Business at Samsung Electronics. “Since introducing The Frame in 2017, Samsung has curated a diverse catalogue with artworks from all over the world for the Art Store. Through this collaboration with the Belvedere, The Frame users will be able to enjoy a unique experience from their own homes.”
With new artworks from The Belvedere becoming a member of the gathering, The Frame now boasts a list with over 1,500 artistic endeavors from 42 completely different international locations that customers can take pleasure in in 4K image high quality from museums and galleries world wide, together with the Prado Museum in Madrid, the Albertina Museum in Vienna, the Tate Modern in London, the Van Gogh Museum in Amsterdam, the Hermitage State Museum in Saint Petersburg and LUMAS. These partnerships allowed customers to expertise The Frame not simply as a tv, but additionally as a discovery hub to discover the world’s most lovely artwork items.
▲ (From left) Michael Zoeller, Vice President and Head of CE Samsung Electronics Austria, Taeho Park, President Samsung Electronics Austria and Switzerland, Wolfgang Bergmann, CFO, Belvedere
