In March 2024, Samsung introduced partnerships with Street League Skateboarding (SLS), Pro Breaking Tour (PBT) and World Surf League (WSL) to have fun the sports activities of skateboarding, breaking and browsing — and their communities — on the Road to Paris 2024 and past.
Samsung created a three-part docu-series to highlight every sport’s iconic subculture as a part of the corporate’s marketing campaign for Paris 2024, “Open at all times wins.” Produced in collaboration with SLS, PBT and WSL, the challenge encapsulates how the skateboarding, breaking and browsing communities all share the frequent worth of openness.
To have fun the challenge and join with the communities who sit on the very coronary heart of those sports activities, Samsung premiered the primary two movies at unique screenings — showcasing “Concrete Dreams” on the 2024 SLS Championship Tour in San Diego, U.S., and “Breaking Boundaries” at Pro Breaking Tour 2024 in Atlanta, U.S. “The Next Wave” will debut on the WSL’s SHISEIDO Tahiti Pro in late May.
Samsung joined 1000’s of skateboarding lovers on the Viejas Arena in San Diego to observe hopefuls compete within the 2024 SLS Championship Tour. Fans gathered and eagerly noticed the competitors, the place Team Samsung Galaxy’s very personal Rayssa Leal secured first place within the Women’s Final.
In addition, followers and attendees took selfies with props at a skateboarding-themed “Open always wins” picture sales space.
“The Galaxy S24’s photo and video capabilities are perfect for skateboarding and capturing the fast-paced action and tricks that are always happening,” shared one customer.
“I love the features on the Galaxy S24 Ultra. The translation tool is useful,” added one other visitor. “Removing shadows out of pictures is amazing because everyone is using their phones to take pictures. The expanded storage is also great.”
“The documentary is awesome,” stated an attendee. “It’s amazing that SLS and Samsung have come together to help out the culture and really spotlight it.”
▲ “Concrete Dreams” is screened through the ultimate competitors on the 2024 SLS Championship Tour in San Diego.
▲ Team Samsung Galaxy’s Rayssa Leal (Skateboarding, Brazil)
▲ Team Samsung Galaxy’s Sky Brown (Skateboarding, Great Britain)
▲ Fans check out Galaxy telephones and take images on the Samsung Galaxy Experience zone.
Following the screening in San Diego, Samsung headed to the East Coast for Pro Breaking Tour 2024 at eHall Atlanta, the place Samsung held a particular screening of “Breaking Boundaries” for followers in between the preliminary and ultimate rounds of the competitors.
During the occasion, followers visited the Samsung sales space the place they’d an opportunity to snap images at a breaking-themed picture sales space full of enjoyable props and enter a raffle to win prizes that included a few of Samsung’s newest improvements.
Samsung additionally awarded an “Open Award” plaque and a Galaxy S24 Ultra to King Quic for his cyphering efficiency. In breaking, a cypher is when B-boys and B-girls type a circle and enter the center one after the other to indicate their freestyle dancing. Cyphers have been round ever since breaking started, they usually’ve at all times been a spot the place breakers can categorical themselves.
“The documentary represents the most important pieces of breaking,” stated one customer. “It has roots in the street, but it represents the culmination of all the people who want to move and have technique and show who they are.”
“The film looks really good,” shared an attendee. “It’s cool to see the culture represented in a cinematic style. People need to know where to see the dance. It’s not just important — it’s powerful.”
“It is so awesome to see Samsung supporting the breaking community,” added one other visitor. “Between breaking’s debut on the Olympics and the partnership with Samsung, that is going to be an enormous yr for the expansion and consciousness of…
