Samsung Electronics introduced a artistic twist to one in every of London’s trendiest weekend markets by showcasing The Frame on the Birchmere Park automotive boot sale, which is a United Kingdom model of a flea market. The occasion highlighted the TV’s capacity to double as a digital artwork body and provide entry to an intensive library of iconic artworks. By inserting the life-style TV amongst classic objects, Samsung demonstrated how simply premium artwork experiences that aren’t at all times accessible to everybody could be introduced into on a regular basis properties at an accessible value level.
The look aligned with a rising wave of artwork appreciation throughout the U.Okay., significantly amongst youthful audiences. Recent analysis has proven that 85% of individuals beneath 28 thought of artwork one in every of their main pursuits, with many now preferring gallery visits over nightlife. Interest prolonged throughout all age teams: a majority of adults reported they’d somewhat view artwork than watch sports activities, and lots of stated they’d select to go to a gallery over buying.
The Frame addresses this shift by offering entry to greater than 4,000 artworks via Samsung Art Store. The platform options items from globally famend museums and artists — together with Monet, Van Gogh and Matisse — together with month-to-month alternatives of free curated artwork. Research has additionally discovered that greater than half of British customers had a favourite portray, with classics just like the “Mona Lisa”, “Sunflowers”, “The Last Supper”, “Starry Night” and “The Scream” topping the record.
Samsung’s life-style TVs help a rising desire for displaying artwork at dwelling, with many customers wishing they might make investments extra in décor and private expression. The Frame and The Frame Pro have made this aspiration extra achievable, providing QLED or Neo QLED screens, Pantone Validated colours and glare-free Matte Displays for an genuine viewing expertise. The Frame Pro additional enhances dwelling aesthetics with a wi-fi connection possibility that permits customers to place exterior units as much as 10 meters away, preserving the show space clear.
