Samsung Brings Fender Play to Samsung TV Home Screen –

Samsung Electronics right now introduced an unique international partnership with the world’s main guitar model, Fender, to carry the world’s first TV version of Fender Play to Samsung TVs in 2026.¹

“With video-based lessons on Samsung TVs, learning an instrument fits naturally into daily life and helps players reach goals faster,” mentioned Hun Lee, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “By bringing Fender Play to TVs for the first time, Samsung is turning the largest screen at home into a place to learn and play together.”

Players can select an training path for 4 completely different devices: electrical guitar, acoustic guitar, bass or ukulele. Musicians may also entry on‑demand programs by talent stage, every with a variety of step‑by‑step classes constructed round acquainted songs. Through Jam Mode, gamers can choose a enjoyable background and play together with curated tracks from quite a lot of genres, turning their display screen right into a stage.

Samsung debuted a stay preview of the expertise at CES 2026, with on-screen demos that showcased the immersive studying expertise. With 20 consecutive years of main the worldwide TV market, Samsung delivers the image, sound and reliability that preserve new gamers engaged as they construct expertise.

“We are thrilled to bring Fender Play’s immersive learning experience to Samsung TV users, helping guitar enthusiasts take their skills to the next level,” mentioned Cliff Kim, VP of Growth Strategy, Digital Products at Fender and President of the Fender Play Foundation. “Our mission has always been to educate and inspire players globally and this partnership gives music lovers the opportunity to learn, practice and play with Fender Play’s high-quality, interactive lessons directly on their Samsung TV.”

The app will probably be launched within the first half of 2026. For extra info, go to www.samsung.com.

About Fender Musical Instruments Corporation

Since 1946, Fender has revolutionized music and tradition as one of many world’s main musical instrument producers, entrepreneurs and distributors. Fender Musical Instruments Corporation (FMIC) — whose portfolio of owned and licensed manufacturers contains Fender®, Squier®, Gretsch® guitars, Jackson®, EVH®, Charvel®, Bigsby® and PreSonus® — follows a player-centric method to crafting the highest-quality devices and digital experiences throughout genres. Since 2015, Fender’s digital arm has launched a brand new ecosystem of merchandise and interactive experiences to accompany gamers at each stage of their musical journey. This contains progressive apps and studying platforms designed to enhance Fender guitars, amplifiers, results pedals, equipment and pro-audio gear, and encourage gamers by means of an immersive musical expertise. FMIC is devoted to unlocking the ability of musical expression for all gamers, from novices to history-making legends. In 2026, Fender celebrates 80 years of giving artists “wings to fly,” carrying on the imaginative and prescient of its founder, Leo Fender, and connecting gamers by means of a shared love of music.