From March 25 to 29, Samsung introduced its imaginative and prescient of artwork at house to Art Basel Hong Kong 2026, the place 240 main galleries from 41 international locations and territories gathered for one of many artwork world’s premier occasions. At a particular sales space, Samsung displayed how 2026 Samsung Art TVs deliver each paintings to life with breathtaking element.
As supplier of the Official Art TV of Art Basel, Samsung welcomed guests into an immersive exhibition formed by mild, scale and area. Pairing monumental digital imagery with extra intimate viewing moments, the expertise confirmed how artwork can transcend the gallery into every day life at house.
A New Home for World-Class Art
Samsung Art TV Lounge was constructed across the idea “Crossing Time, Crossing Space,” connecting Korean inventive heritage with a up to date imaginative and prescient of artwork at house.
Visitors first handed by an exterior LED facade earlier than getting into the lounge, the place vivid digital paintings unfolded throughout Samsung Art TVs.
Inside the area, a cube-like association featured the Samsung OLED on the left, The Frame Pro on the best and the 130-inch Micro RGB that anchored the exhibition, capturing each nuance of brushstroke and light-weight in true-to-artist element.
Across the three Samsung Art TVs, picks from the late Samsung Chairman Lee Kun-Hee’s famend Collection had been introduced by Samsung’s partnership with the National Museum of Korea, alongside works by Yoon-Hee, residing in France, recognized for big, easy summary work and steel sculptures that discover time, and the combo of Asian and European types, and JongSuk Yoon, residing in Germany, recognized for dreamy, colourful landscapes that join East Asian traditions with Western summary artwork.
Further into the exhibition, visitors explored Samsung Art Store’s 2026 Art Basel Hong Kong assortment, a curated number of 25 works from 20 rising and established artists represented by eight prestigious galleries, together with Bank, CLC Gallery Venture, Lin & Lin, Pearl Lam, Rossi & Rossi, Tomio Koyama, Vacancy and Don Gallery.
Interactive moments prolonged past the Samsung Art TV Lounge, with guests invited to discover Samsung Art TV shows throughout the honest and participate in an Art TV billboard selfie activation on the Hong Kong Entertainment Building Shopping Arcade, reinforcing the concept that artwork might be skilled as a part of on a regular basis life from wherever.
An Evening of Art, Style and Discovery
Samsung additionally hosted an unique night at Pier 1929, inviting visitors to discover their inventive preferences with Samsung Art TV. Throughout the night, attendees took half in an interactive program that guided them by curated actions impressed by the artworks on show.
From paintings picks to photograph activations and dinner conversations, the expertise fostered a private reference to artwork.
Junwha Hong, Vice President and Head of Marketing for…
