Samsung is increasing its partnership with Art Basel to Art Basel Miami Beach. Following the debut as Art Basel’s first-ever Official Visual Display companion in Basel, Switzerland earlier this 12 months, full with an immersive Collectors Lounge expertise. Through this distinctive partnership, Samsung can be launching a brand new initiative with Art Basel to carry curated collections of latest artworks from Art Basel’s famend exhibiting galleries solely to the Samsung Art Store. A brand new assortment can be shared as soon as 1 / 4 with the primary assortment launching right this moment.
▲ Fred Tomaselli’s Irwin’s Garden (element) (2023) proven on The Frame by Samsung. Photo: Samsung
The Samsung Art Store is on the market on The Frame, the best-selling life-style TV from Samsung that doubles as a chunk of artwork. Subscribers around the globe can expertise gallery highlights from Art Basel, which joins different famend collections resembling these from The Metropolitan Museum of Art, The Museum of Modern Art and The Musée d’Orsay obtainable on the Samsung Art Store. The newest partnership with Art Basel underscores Samsung’s dedication to creating world-class artwork accessible to anybody with The Frame by way of its progressive platform.
Samsung Art Store Subscribers Get an Exclusive Look
Art Basel Miami Beach is the premier international artwork honest of the Americas with cultural significance attracting 1000’s of artwork fans yearly. For the primary time, this unique expertise is being delivered on to the screens of hundreds of thousands of individuals by way of The Frame.
Ahead of Art Basel Miami Beach, Samsung Art Store subscribers could have entry to a curated assortment of 15+ choose works from Art Basel’s galleries, a few of which can be displayed on the extremely anticipated honest, going down from December 6-8, 2024 on the Miami Beach Convention Center. The assortment options items from worldwide up to date galleries, together with James Cohan, Kasmin, moniquemeloche, mor charpentier, Nara Roesler, Roberts Projects and Tina Kim, providing subscribers a novel, front-row have a look at a few of Art Basel’s unbelievable artworks.
▲ Candida Alvarez’s Mostly Clear (element) (2023) proven on The Frame by Samsung. Photo: Samsung
Founded in 1970 by gallerists from Basel, Art Basel is the world’s premier artwork honest for contemporary and up to date artwork. This 12 months in Miami Beach, Art Basel will carry collectively 286 main worldwide galleries from 38 international locations to current artworks of the very best high quality throughout all media — from portray and sculpture to pictures and digital works. Art Basel will as soon as once more reaffirm its unparalleled place as a platform for discovery and encounters that drive the artwork world.
“Art Basel’s mission is to power the world of art by connecting leading artists and galleries with art loving audiences,” mentioned Noah Horowitz, CEO of Art Basel. “Our collaboration with Samsung allows us to extend that reach like never before by broadening access to leading galleries and significant works from established artists to a new generation of emerging talents.”
Yong Su Kim, EVP and Global Head of Video Services and Partnerships at Samsung, echoed the thrill surrounding this partnership. “Art Basel represents the pinnacle of contemporary art, and we are thrilled to amplify that experience with leading display technology that brings art to millions of people,” Kim mentioned. “Through the Samsung Art Store and the lifelike visuals of The Frame, we are making it possible for anyone to experience Art Basel and take part in an iconic cultural moment.”
Samsung Art Store Collectors Lounge To Feature Industry Panels, Interactive Activation and More
As the Official Display Partner of Art Basel Miami Beach, Samsung is internet hosting a devoted Samsung Art Store Collectors Lounge from December 4-Eight beneath the idea, “Bringing Art Home,” the place attendees can take pleasure in…
