New long-term partnership — introduced at Street League’s Paris cease — celebrates a shared perception in openness, and a dedication to creativity, connection and tradition
Samsung Electronics and Street League Skateboarding (SLS) at the moment introduced the enlargement of their current partnership into a world alliance. United by shared values of creativity, innovation and openness — in addition to a deep respect for the skateboarding group — the renewed partnership marks a big milestone for each manufacturers. A mirrored image of Samsung’s broader efforts to make use of expertise and innovation to positively influence folks’s lives, the information was shared forward of the primary day of competitors at SLS Paris, which is among the most anticipated stops on the worldwide skateboarding tour.
The preliminary partnership, launched early final yr as a part of Samsung’s “Open Always Wins” marketing campaign, proudly celebrated the distinctive tradition and international affect of skateboarding. With activations throughout key occasions and athlete-led storytelling, this system fostered a robust connection between Samsung, SLS and the broader skateboarding group.
Now, Samsung and SLS are taking that momentum to the subsequent stage with a long-term, multi-year international partnership that spans occasions throughout continents. As a part of the settlement, SLS will present Samsung with year-round cultural perception and inventive collaboration to tell skate-specific product options and campaigns.
“From the start, our partnership with Street League Skateboarding has been rooted in authenticity, innovation, and a shared passion for openness,” stated Stephanie Choi, EVP & Head of Marketing of the Mobile eXperience Business at Samsung Electronics. “We are looking forward to growing this relationship and reinforcing Samsung’s long-term commitment to elevating skate culture — and to showcasing how our technology can make a positive impact through creativity, connection and community.”
Samsung additionally introduced that two-time Olympic medalists Jagger Eaton and Rayssa Leal are becoming a member of Team Samsung Galaxy as athlete ambassadors. Eaton, a 2021 SLS Super Crown World Champion, is among the sport’s most dominant and versatile opponents. Leal, a three-time SLS Super Crown World Champion and probably the most embellished skaters in SLS historical past, continues to encourage followers world wide together with her daring, expressive fashion. Their return underscores Samsung’s long-term funding in skateboarding tradition and group.
“Every session is different – new spots, new tricks, new energy,” stated Eaton. “To keep progressing, you have to stay open to it all. That’s why this partnership with Samsung is so special. They share that same belief that openness drives creativity, connection, and growth in skateboarding and beyond.”
“Skateboarding is about openness – freedom to express yourself, to connect with people everywhere, and to keep pushing forward,” stated Leal. “That’s why I’m excited to team up with Samsung, a brand that believes in openness as much as I do. Together, we can inspire the next generation of skaters to create, connect, and share their style with the world.”
“Skateboarding is a culture that thrives on creativity and connection,” stated Frank Lamicella, Chief Executive Officer of Street League Skateboarding. “Samsung’s support and belief in our vision has been instrumental in helping us elevate the experience for skaters and fans alike. This expanded partnership is a testament to the impact we’ve already made together, and we are excited for what’s still to come.”
About Street League Skateboarding
Since its inception in 2010, Street League Skateboarding (SLS) has propelled avenue skateboarding from a set of impartial standalone occasions to a famend international collection. As pioneers of avenue skateboarding’s premium qualification system and competitors format, SLS provides an…
