Samsung Electronics returned to Gamescom 2025 in Cologne, Germany with a showcase that introduced collectively high-performance gameplay, immersive experiences and powerful group connections and business partnerships throughout two venues.
The firm supplied a behind-the-scenes take a look at how innovation interprets into on-screen experiences — reinforcing Galaxy as a go-to alternative for avid gamers worldwide.
At its sales space contained in the Koelnmesse exhibition corridor, Samsung displayed a variety of merchandise. The firm additionally welcomed attendees to The World of #PlayGalaxy, an occasion held at Dock² in Cologne-Mülheim. Samsung Newsroom captured some highlights from Gamescom 2025.
▲ The World of #PlayGalaxy at Dock²
Samsung Gaming Forum: Joint Endeavors With Like-Minded Partners
On August 22, Samsung opened The World of #PlayGalaxy with the Samsung Gaming Forum — placing collaboration on the forefront. The panel featured leaders from Google, HoYoverse, Qualcomm and Samsung, together with content material creator Rurusama, to discover how joint innovation is advancing the cellular gaming expertise.
Panelists highlighted how adoption of the Vulkan Engine for 3D graphics, chipset optimization and new gameplay options is reshaping the Galaxy gaming expertise.
“We strongly believe in the vision of Vulkan, so we co-developed a long-term roadmap alongside Samsung and others,” mentioned Scott Carbon-Ogden, Senior Product Manager at Google. He famous that the businesses share a imaginative and prescient of constructing a Vulkan-based Android ecosystem and making Vulkan the usual utility programming interface (API) by 2027.
HoYoverse’s Vice President of Global Business Development, Fish Ling, defined how Vulkan was efficiently launched to Genshin Impact and delivers a 17.1% higher FPS efficiency on the heaviest sport frames, enabling smoother, extra steady cellular gaming experiences made attainable with Samsung’s assist. He additionally pointed to Game Help, a brand new function inside Circle to Search that lets gamers immediately entry ideas with out pausing gameplay.
“The Snapdragon 8 Elite for Galaxy is designed to deliver next-level gaming experiences by maximizing performance while maintaining power efficiency,” mentioned Bobby Oh, Director of Gaming Global Partnerships at Qualcomm. He launched the chipset because the powerhouse behind current improvements and optimizations.
▲ (From left) Moderator Craig Chapple, Jungwoo Kim, Scott Carbon-Odgen, Bobby Oh, Fish Ling and Rurusama
The discussion board underscored that these achievements have been the results of collaboration throughout {hardware}, software program and platforms by Samsung and its companions. The collective effort helps guarantee Galaxy gadgets stay on the forefront of cellular gaming.
The World of #PlayGalaxy Experience
▲ Visitors collect at The World of #PlayGalaxy.
After the Samsung Gaming Forum, attendees entered The World of #PlayGalaxy to expertise a pageant of gameplay that spotlighted Galaxy’s newest capabilities.
Fans explored zones created with Samsung’s companions that featured main titles similar to PUBG Mobile, Honkai: Star Rail, Genshin Impact and Mongil: Star Dive. Hands-on play showcased the Galaxy gadgets’ efficiency, immersive visuals and vivid shows, whereas additionally illustrating how collaboration delivers smoother gameplay and richer experiences for customers.
▲ Visitors get pleasure from standard cellular video games on the gameplay zone.
Special occasions added to the power. PUBG Mobile influencers confronted off in one-on-one battles, giving the gang a style of pro-level play. At Mongil: Star Dive sales space, gamers raced by time-attack challenges that examined their abilities and Galaxy’s efficiency.
The pleasure continued on stage with creator-led discuss reveals and game-show fashion segments that blended leisure and interplay, giving audiences new methods to interact with their favourite video games and creators.
More than a tool showcase, The World of…
