G-Star 2025, Korea’s largest gaming exhibition held November 13 by 21, kicked off on the Busan Exhibition and Convention Center (BEXCO). At the occasion, Samsung Electronics showcased its next-generation immersive shows, together with Spatial Signage and the Odyssey 3D gaming monitor in collaboration with Netmarble, considered one of Korea’s largest recreation publishers and builders.
This collaboration builds on Samsung’s ongoing partnership with Netmarble. Earlier this yr, the 2 firms joined forces at Gamescom 2025 in Cologne to current the first-ever 3D mode of MONGIL: STAR DIVE on Odyssey 3D displays. Now at G-Star, the collaboration took the expertise a step additional, permitting followers to fulfill their favourite recreation characters in life-sized 3D by Spatial Signage.
Characters Come to Life in 3D: Spatial Signage Transforms the Exhibition Experience
At Netmarble’s sales space, Samsung Spatial Signage captivated attendees with an immersive 3D expertise that plunged them into the sport world like by no means earlier than. Beloved characters appeared to leap from the display screen, showcasing dynamic motion and breathtaking visible recreation results that carry the motion to life.
“Since forming our 3D partnership with Samsung, we’ve worked together at Gamescom, the Tokyo Game Show, and the Brazil Game Show, closely monitoring user reactions,” mentioned Lee Jung-ho, Game Publishing Director at Netmarble. “Using those insights, we’ve prepared a wide range of fresh and exciting content for G-Star 2025.”
Spatial Signage can create beautiful three-dimensional results, making the characters seem genuinely alive, with out the necessity for particular 3D glasses. This groundbreaking know-how shortly turned probably the most thrilling and attention-grabbing highlights amongst attendees.
“I usually play games on a monitor, so seeing the characters on such a large screen felt completely different,” mentioned customer Lee Sun-jae. “Feeling that 3D depth without wearing glasses was amazing. It really felt like facing the game characters in real life.”
Another customer, Kim Gui-hee, added, “I could clearly feel the three-dimensional depth as if the character was moving inside a box. It was fascinating — it really looked like the character was moving right in front of me.”
Samsung’s Spatial Signage delivers a putting 3D impact with out the necessity for cumbersome hologram containers or particular 3D glasses. With a slim profile of simply 52mm, the show combines lifelike depth and realism with straightforward set up and versatile content material functions. This innovation affords new alternatives to reinforce buyer experiences throughout a variety of areas, together with pop-up shops, retail environments and exhibitions.
“Spatial Signage is a next-generation exhibition platform that transcends traditional displays, seamlessly bridging the physical and virtual worlds,” mentioned Lee Hwayul from the Visual Display Business at Samsung Electronics. “This innovative solution enhances the brand experience by creating more immersive environments, especially at high-engagement events like G-Star.”
